In an effort to enhance the growth of its US operations, Purple has named Donna Faircloth as director of North American operations, a new position.
Purple serves leading luxury brands in the fashion, beauty and lifestyle sectors. This role is expected to provide critical leadership and strategic support as Purple expands its North American presence.
Faircloth, which is based in New York, reports to Fergus Lawler, Purple’s president and chief executive officer. She will work closely with practice leaders for fashion, beauty and lifestyle, and oversee and direct activities across all functional departments with responsibility for enhancing operational effectiveness, performance and service excellence.
Most recently, Faircloth served as Vice President of Global Marketing and Communications for Lafayette 148 New York and previously was Senior Vice President, Global Marketing and Communications at John Varvatos Enterprises. Prior to this, she was Director of Communications for the Council of Fashion Designers of America, North American Vice President of Public Relations for the Yves Saint Laurent Group, and North American Director of Advertising and Public Relations for Dolce & Gabbana.
“Donna’s fluency in the luxury sector and expertise in managing international business operations will be critical as we continue to build our American business and team. Her strategic savvy and pragmatic, results-driven approach position us for further success.” Will help,” said Lawler, who is based in London.
“The US market has always been important to our customers, which is why we invested in a US presence almost 10 years ago. Post-COVID.[-19] And as a result of the repatriation of Chinese business, we expect the US market to continue to grow in importance for our fashion, beauty and luxury lifestyle customers in the future. It makes sense for us to make these significant investments in the US market as we aim to help clients capitalize on opportunities and create effective communication strategies that deliver maximum impact. ,
Faircloth said, “I am thrilled to join Purple – a company I have greatly admired and collaborated with throughout my career. This is a great time to join the company as it is both in the US and internationally. The region continues to grow. I look forward to working with their talented team that leads both creatively and strategically.”
Fortifying Purple’s US operations are part of the company’s larger international expansion strategy following its acquisition by Together Group in February 2022. Purple, along with King & Partners, Noe & Associates, Construct and Hot Pot China join the group together to go global. Luxury Lifestyle Group offers full-service solutions to clients in the fashion, beauty, luxury and lifestyle sectors.
Founded 24 years ago, Purple has offices in New York, London, Los Angeles, Miami and Hong Kong.
Originally published at Pen 18