fmcg distributors: How India’s traditional FMCG distributor network is changing

Rupesh Mishra, a mid-sized distributor of a global soap and hygiene products company in Delhi-NCR, has seen its orders drop by a third since November last year. “I know that the distributors’ agitation was going on in Maharashtra. But we have no one to fight for us,” he said. “Kuch toh badlo hi milega ab (I need to change a few things now). I inherited this distribution business from my father 15 years ago, but now I can’t

Originally published at Pen 18