Irina Shayk stars in Anne Bing’s 2022 campaigns, WWD has learned exclusively. This is the first time the brand – which is celebrating its 10-year anniversary – has named a face.
“Working with a self-made woman, a mother, a kind and fun person is always rewarding for me,” the Russian-born Shayk told WWD. “Annie definitely knows what she wants. Born in Denmark, living in LA, and raising my kids while running my own business, I can definitely see some similarities between us. I love her style Likes: Chic, classic, timeless, modern and fun. I wanted to take the entire collection home and was honored to work with and meet other powerful women in life and my career.
A look at the Anne Bing “Classics” collection.
Courtesy / Chris Coles
Shot by fashion photographer Chris Coles, the campaigns showcase the re-launch of Bing’s “Classics” collection, a bestselling line featuring tailored suiting, basics, denim and leather goods (with new items added to the mix). as well as the unveiling of the brand. First resort collection of swimwear and ready-to-wear.
“I couldn’t be more excited to launch our Classics campaign with Irina Shayk,” Bing, founder and chief creative officer of the namesake label, said in an exclusive statement. The Danish-born designer has been based in Los Angeles since 2010.
“Women empowerment is at the heart of our brand, so it feels really special to launch this campaign during Women’s History Month in March,” she continued. “The Anne Bing ‘Classics’ collection offers timeless styles that make any woman feel their best and who better to unveil this campaign than Irina Shayk, the epitome of effortless and confident style.”
Irina Shayk for Anne Bing.
Courtesy / Chris Coles
Originally published at Pen 18
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