The much awaited Super App from Tata Digital is almost here! People familiar with the matter told ET that the group may make an official announcement on the launch of the app for consumers on April 7 during the upcoming Indian Premier League (IPL) cricket season. “Tata is the title sponsor of this year’s IPL, and the game plan is to launch it around that. Tata has a huge list as the title sponsor, and they will use it to bring consumers to the app,” said a source.
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