Tata Neu App | Tata Super App: Tata Neu, the ‘super app’ set to launch on April 7, ‘never seen before’ points redemption for users

The much awaited Super App from Tata Digital is almost here! People familiar with the matter told ET that the group may make an official announcement on the launch of the app for consumers on April 7 during the upcoming Indian Premier League (IPL) cricket season. “Tata is the title sponsor of this year’s IPL, and the game plan is to launch it around that. Tata has a huge list as the title sponsor, and they will use it to bring consumers to the app,” said a source.

Originally published at Pen 18