Want to embrace the summer heat tanning at the beach, or cool off in the ocean water? For the summer of 2022, beach fashion is embracing a playful spirit in swimwear and beyond.
Brands like Monts, Cult Gaia, Frankie’s Bikini and Tropic of the Sea boast bold colors, playful prints and skin-baring cutouts in swimwear, while versatile ready-to-wear fashions (caughtons, crochet and breezy) from Sinn Sin and Beach Riot Think layers) ) easily translate from cover-ups for day to party-ready styles for night.
The playful beach trend was also seen at Miami Swim Week, where designers, brands and models celebrate beach, swim and resortwear la live runway shows, events and virtual activities in South Florida from July 13 to 18 Used to come Outside of Miami Swim Week, swimwear brands have launched exciting summer collaborations, such as Gigi Hadid’s partnership with Frankie’s bikinis or Aloe Yoga’s teaming up with model Candice Swanepoel’s Tropic of the Sea, adding to the trend’s global versatility. Hue – and perfect for a jaunt on the local beach. Or traveling to a far-flung holiday destination.
Beaded baubles predominate in accessories with colorful stones, shells and pearls. Likewise bucket hats, which have become a mainstay in fashionable wardrobes. Additionally, the sunglasses take a fun attitude with cheeky shapes, as in Lele Sadofi’s heart-shaped sunglasses. To complete the look, beach-going essentials — Gray Malin’s plush towels and SunnyLife’s beach chairs, or reusable water bottles, coolers and music speakers — will hit e-commerce platforms and brick-and-mortar stores this summer. Colorfuls are gaining traction in and-and-mortar retailers.
Here, WWD 2022 highlights the shoppable, colorful, and fun summer essentials for beach parties.
Originally published at Pen 18
No comments:
Post a Comment