Kenya Moore is known for many things.
She was once Miss USA 1993 and then an actress, but is currently best known as the unstoppable “Real Housewives of Atlanta” as well as the business woman running her own brand.
Moore is currently the head of Kenya Moore Hair Care, a line she launched in 2014 after realizing it was difficult to find products efficient at keeping her hair strong and healthy, especially her past experiences on pageants and on set. with.
“I finally thought, ‘You know what? I’m going to develop some one day and do my own hair care line so people who have hair like mine can take care of their hair,'” she told WWD. Told.
Since its launch, the brand has taken off, with some of its products flying off the shelves. Before Moore officially sold a product, the website had already sold approximately $15,000 worth of the product. “It was too heavy, but it was great because people really believed in the product and they wanted to try it,” she recalled.
Kenya Moore Hair initially debuted on its official e-commerce site, though it is now available at retail giant Sally’s Beauty and, as of this February, CVS Pharmacy.
Some of the brand’s best-sellers include Growth Repair Shampoo, Growth Repair Conditioner, Restorative Growth Mask, and Moore Hair Supplement, the latter of which is currently sold out.
“I think what makes me different is its unique approach focused on growing your hair back and making it healthy and vibrant again,” Moore said. “Specifically, the unique blend of ingredients took years to create and it’s proven—we know they work. It also works on all hair types, not just any particular type.” To pay special attention to the hair.”
During the 14th season of “RHOA,” which is currently airing Sundays on Bravo, the television personality asked a fellow housewife, Sheree Whitfield, about her hair-care brand’s recent challenges and how it’s at risk. Told about
According to Moore, business was on an upward trajectory, with high demand at Sally Beauty stores in both the US and UK, however, once the COVID-19 pandemic hit, hiccups emerged, including shipping delays and There was a shortage of staff.
“It seemed like everything just stopped,” Moore said. “We were not able to follow orders. We were losing employees, lost track of orders and couldn’t keep track of components coming in from overseas. The delay is like maybe four or five months before you can even get a bottle. If you don’t have that, you can’t fill your orders, and they just keep coming.
She continued, “At some point, we were, at the time, only in serious talks with the retailer about logistical problems and our sales weren’t what they were. It felt like we were being put on probation – if If we can’t do it together for so long, it might mean they have to drop us off their store.”
However, matters have since changed as the business picks up at a steady pace. According to Moore, her brand isn’t where it should be right now, which could take a few more months, but she’s at least been able to keep the products on the shelves.
This year marks a decade since Moore joined “The Real Housewives of Atlanta” as the lead cast.
“It’s been an incredible roller coaster ride emotionally, physically, spiritually,” she said. “It’s been 10 years since I’ve been like this, I must say, it’s just been a roller coaster ride. I really don’t know another way to explain it.”
With each new season, the story, the ensemble, and the humor are becoming increasingly dramatic, which never makes for bad television. According to Moore, the current season of “Atlanta” is no different.
“The second half of the show is probably better than the first. It’s crazy, funny, funny, and there’s a lot of people, myself included, struggling with someone you didn’t even see coming We have a lot of fun and shed a lot of tears. It’s a good season, honestly. It’s one of the best seasons of ‘Real Housewives’ I’ve seen in a long time.”
“We’ve always had great seasons,” she said.
Originally published at Pen 18
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