“We’re getting feedback from our stores that customers want to get ready faster, they don’t want to wait [until] October,” said L.A. designer Jeanine Braden, who will begin deliveries of her Le Superbay holiday collection in early September.
“It’s silly to hold back on this because everyone wants to be festive and flamboyant,” he said during a preview, noting that his years as a retailer in Fred Segal flair are now his experience as a designer. How does it affect choice?
Looking at the crowds waiting to flock to Hollywood hot spots like Katie’s and Desert 5 spots this summer, wearing all manner of tulle tops, sequins, and bandage dresses before the sun goes down, she’s not wrong.
Go Big or Go Home was the theme of their gorgeous yet wearable resort collection, which has plenty of all-out options at an upscale contemporary price point, beginning with her signature swish pleated skirt in silver-gold lamé mix (beloved by Belinda Carlisle). ) comes from. To pair with sequins, silky rose or shade leopard print blouses, leopard or rainbow ombre. Fuzzy faux furs, and sparkly knits abound, but a gray cable-knit cropped cardigan with sequin palm tree embroidery is really Cali festive.
“We tried to do the silhouette we knew. It’s a difficult time, you want people to wear it and feel great and maybe wear it again,” Braden said of trying to create a fashion that was disposable. Not there.
With so many weddings on the calendar, Braden serves up tons of slinky sequin dresses that hug in all the right places, including a silver long-sleeved number that looks like it should be worth more.
In the category she calls “high sport,” a black-and-white houndstooth sequin bomber works with black slit front ponte leggings, and easy sweatshirts and sweatshirt dresses are teamed with jewelry or feather trim.
Originally published at Pen 18
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