Fashion label Marques Almeida, which took a more flexible and innovative way of displaying before the COVID-19 pandemic, released its Fall 2022 collection on Thursday. The show was streamed live through the brand’s Instagram account and MatchFashion, and the pieces could be purchased immediately.
Marta Marx and Paulo Almeida, the duo behind the LVMH award-winning label, confirmed that when the collections are distributed makes more sense for the brand.
“For us, we don’t feel comfortable with a rigid system and way of working,” said the couple, who studied together at London’s Central St. Martins under Lewis Wilson.
The models in the runway show were walking through the shallow seabed, as if they were walking between the sea and the sky. It was filmed in the beautiful Viana do Castello in the Minho region of northern Portugal.
“It was very important for us to find a setting where there was an authentic aquatic beauty and nature around us, as the 2022 collection was inspired by our time in the islands of the Azores in the Atlantic Ocean,” the couple said. email interview.
The collection offered an exquisite lineup of fashion that includes the brand’s signature distressed denim, size-inclusive knits, tie-dye tops, patchwork dresses as well as beautiful fabrications by women artisans from the Azores as a part of the brand’s makers. Are included. Mentorship project, which aims to empower local communities and preserve ancestral knowledge.
Contributing artisans to the show are: Aldvina Serpa, an artisan specializing in patchworking, Sofia Afonso, an artist who uses fish scales and loins for her creations, Sonia Barbara from the label Sol e Brumas which uses traditional patchwork techniques. and Fatima Ferreira, an upcycling artist who makes carpets from leftover fabrics from textile factories.
The duo decided to showcase concept pieces from the Makers Project alongside the main collection because they wanted to use the brand as a platform to help raise awareness for people who may not have a voice in the fashion or art industries. Is.
He notes that the makers come under the umbrella of work created from their environmental and social manifesto, which also includes a remade, collection composed entirely of deadstock and the brand’s digital magazine See-Through.
“The inspiration for the collection and development of Makers came organically, because when we traveled in the Azores, we met many creative people and we talked about the craft and how much we need to cherish and cherish these traditional craft techniques. ,” said the pair.
“Makers are incredibly always led by women who are central to their communities. These women bear the burden of carrying these traditions and techniques forward into the future. We wanted to be a part of this and help them modernize To ensure that these traditions are not lost,” he continued.
Both observed that the people who worked on the front lines of the fashion system, like these makers and craftsmen, were rarely talked about, or celebrated.
“So the idea was to find them, to give them praise and strength, and to learn from them,” both said: “We were amazed at how engaged we were and how much they inspired us and changed the way we work. They became completely central to how we saw the fall 2022 collections, but the pieces were also central to the show, with the first four looks from the show all featuring genuine pieces that are one-of-a-kind and that are part of this research project. Huh. .”
Both said the goal of the Makers Mentorship Project is, ultimately, to map all artistic techniques in Portugal and the UK and elsewhere in Europe, if funding is secured.
related:
A Homecoming, and a New Chapter for Marx’s Alameda
World’s longest suspended footbridge holds Marx’s Almeida stage 2021 show
Marta Marx and Paulo Almeida of Marx’s Almeida win the LVMH Prize
Originally published at Pen 18
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