Dita has opened shop on North Rodeo Drive in Beverly Hills.
Founded in 1995 by Jeff Solorio and John Juniper, with roots in surf culture, the luxury eyewear brand landed on Melrose Avenue in Newport Beach, San Francisco, Soho before expanding to New York City and Madison Avenue, Aoyama and Daikanyama in Sydney and Tokyo .
The development of Dita (Latin for “I’m rich”) began when Mickey Dillon took the reins in 2011. Chairman and co-owners at the time, the Dillon family has been the sole owner of Deta with a team of 150 employees as of 2019 and distribution centers globally.
By the fall, the company plans to open in London, by Harrods off Brompton Road, and by the trendy Hotel Costes in Paris, before entering more markets.
“Our goal now is to launch, I would say, 20 to 25” [stores] Over the next three years because they are very profitable for us,” said Cody Cho, Dita’s vice president of marketing. He expects overall year-on-year sales growth of 40 percent by the end of 2022. “We’re really trying to focus on places that have highly sedentary luxury brands that fit within our demographic.”
Located at 479 North Rodeo Drive #104, the new 1,200-square-foot space (near Saint Laurent and Christian Louboutin) features a minimalist interior, featuring titanium paneling and shelving, imported marble, leather accents, and contemporary lighting from the Netherlands Is.
Inside the new Dita Shop on North Rodeo Drive in Beverly Hills, California.
Dita. Courtesy
Expansion’s Cho said, “Our stores are by far the most profitable.” “So obviously, for us, we want to keep that momentum going.”
Independent brand with eyewear priced between $650 and $1,200, handcrafted in Japan. Celebrity fans include Jamie Foxx, Jennifer Lopez and the Olsen twins—who are credited with bringing the oversized trend back in the early 2000s, when they were often seen in the brand’s “supa dupa” frames.
Following this, the company plans to exit eyewear, leather goods and denims next year.
Originally published at Pen 18
No comments:
Post a Comment