Naomi Osaka has entered Fortnite.
The tennis phenom and highest paid female athlete in the world are the newest addition to the battle royale game Fortnite, as part of their Icon Series. Last year, Epic Games added LeBron James to Fortnite through the same series.
Osaka joins the game with two new outfits — Naomi Osaka and the Dark Priestess Outfit — inspired by her heritage and designed with the help of her sister, Mari. Gamers can apply outfits to their in-game characters starting March 3 at 7 p.m. EST.
“I’ve been playing Fortnite for a long time – when I saw LeBron join the Icon Series, it inspired me to join the Fortnite family as well. So many people around the world,” Osaka said in a statement. It’s really amazing to be able to connect with.
Epic Games celebrated the new outfits on Monday with a mural at West Hollywood in Los Angeles. On March 1, the tennis star will team up with Twitch streamer Berlizzi to get a first look at the outfits in action, and on March 2 gamers can compete in the Naomi Osaka Cup for a chance to unlock both outfits, as well as the Royal Rackets and the 3rd date. Ahead of the official launch of the Portalforger paddle pickaxe and a spray.
“The Icon Series is the ultimate celebration of the most dynamic figures in the culture for Fortnite’s millions of viewers, and there is none better than Naomi Osaka to join the series as the first female athlete,” said Nate Nanzer, Global VP . partnership, Epic Games in a statement. “Just as Fortnite is more than a sport, so Naomi is so much more than an athlete.”
Epic Games has joined a long list of partnerships for Osaka, including Louis Vuitton, Nike, Levi’s, Shiseido and most recently Victoria’s Secret as part of their VS Collective that offers collaborations, partnerships and campaigns. through women.
Prior to this launch, the game developer collaborated with Moncler to launch its Alyx collaboration in Fortnite and with Balenciaga to debut physical and digital collections.
Originally published at Pen 18
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