Like Ramkripa Ananthan, director of Crooks Studio, which has built a concept electric vehicle using upcycled materials for last-mile connectivity. and Mahua Acharya and Suman Mishra, who have broken stereotypes and have favorably established themselves in productive roles in the auto industry. And many others like Sulajja Firodia Motwani, Mallika Srinivasan, Aarti Krishna and Anjali Singh are venturing into their respective auto-related family businesses.
The trickle down to women entering the male-dominated world of automobile assembly, manufacturing, designing and leadership is growing in a steady stream.
Producers are waking up to realizing what women can bring to the table, especially the benefits of diversity in fostering creative production.
“In future, there will be a lot of automotive design focus on UI/UX (User Interface/User Experience) keeping in mind the mega trends of Autonomous, Connected, Electric and Shared Mobility. With this, more women will make career in Automotive Design. Will consider,” says Ananthan.
Experts point out that automobile plants are getting automated for better delivery. “There are very few shop floors in the organized sector today that require the use of physical strength, which is facilitating the presence of women on the shop floor,” he says.
Leg-up of the EV Industry
The male stereotype ceiling is slowly breaking down and the Sunrise Electric Vehicle industry is only accelerating its pace.
Rashmi Urdhvarshe, former director of the Automotive Research Association and now president of SAE India, says: “It is easy to become an important part of the EV ecosystem as women can play a bigger role in data analysis, simulation, validation, mobility solutions and disruptors of this industry. technology processes”.
In fact, Sulajja Firodia Motwani, founder and CEO of Kinetic Green, which is focusing on her company’s electric transition, says, “Developing a pioneering electric vehicle technology is the most important way to bring it within the reach of millions of people.” It’s been an exciting phase.”
Motwani said, “We are currently on the cusp of a revolution in mobility, reaching an inflection point with the advent of electric vehicle technology. This combined with other mobility trends such as shared mobility is changing the landscape dramatically. ”
Mobility and automobiles are now more about electronics and software and this is creating new opportunities for women – many EV factories are now “managed” by women. Even EV components like motors and controllers are electronics-based, with women playing a key role in not only R&D but actual assembly and manufacturing.
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