Fred Segal – founded in 1961 – relaunched his gin bar, unveiled in 1965.
Found inside its Los Angeles flagship on Sunset Boulevard, the retailer plans to launch six stand-alone, 900-square-foot “gene bar” locations by 2023.
“Fred Segal, the man and the brand, has always been ahead of the curve in terms of setting trends,” Jeff Lotman, owner and CEO of Fred Segal, said in a statement. “From day one, Fred Segal created a retail scene that defined Los Angeles fashion and revolutionized the style that spanned decades, and Denim Bar was just the beginning of that.”
According to the retailer, Segal sold the jeans for $19.95 in those days, when the average price tag was $3.
“My first experience with the brand was as a customer visiting a denim bar in the ’80s,” Lotman continued. “It was a place to see and be seen – it was like nothing I had ever seen before. We wanted to bring back that sense of magic and nostalgia, but in a completely new and innovative way that would serve our customers.” want now.”
Brands showcasing men’s and women’s denim include Good American, Frame, Knots, EB Denim, Gunny, Pale, Re-Dun, Still Here and Closed.
According to the company, “Denim brands selected as part of the curation are evaluated and adhered to a set of standards focused on sustainability and inclusivity.” “Many factors are considered and analyzed for denim labeled as ‘sustainable,’ including the materials, materials and processes used during manufacturing.”
Take a closer look inside.
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Originally published at Pen 18
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