Paris , Fall women’s clothing season not only marked the big return of physical runway shows, but ushered in a crop of new faces.
Fashion search engine Tagwalk said Thursday that the most in-demand models weren’t the usual suspects, but a group of emerging talent led by Venezuelan model America Gonzalez, who walked in 30 shows including Chanel, Versace, Bottega Veneta and Louis Vuitton. A report titled “50’s Fall/Winter 2022 Facts”.
In the top 10 of this season’s Busiest Models was Sherry Shea, with 29 shows; Victoria Favole with 28 appearances; Karen Jepkemy, 27 in shows; Matti Fall Diba, Tanya Churbanova and Yilan Hua, all attending 23 shows; Wilma Sjoberg, with 22 appearances, and Avar Odhiang and Sarah Grace Wallerstedt, both with 21 appearances.
“Paris had the hottest new faces this season, so they were really good at locating new people,” Alexandra van Houtte, Tagwalk founder and CEO, told WWD. “I think it has to do with the pandemic that people just crave freshness.”
According to Tagwalk data, there were 71 new faces in Paris Fashion Week, 56 in Milan, nine in New York City and four in London. The show with the most fresh faces was Bottega Veneta in Milan, which marked the debut of its new creative director, Matthew Blazzi, by casting 21 emerging talents.
But the industry giants proved their mettle by sending search engines into overdrive. Bella Hadid’s appearance led to an 852 percent jump in views for any runway look — an effect that not only benefited established brands like Off-White, Givenchy and Versace, but smaller ones like Ambush, Coperny, and Ludovic de Saint Serin. Label too.
Coperney, Fall 2022
Giovanni_Gianoni_photo
Adut Akech, Gigi Hadid and Paloma Elsesser similarly increased eyeballs, recording average increases of 653 percent, 417 percent, and 351 percent, respectively. Van Houtte commented, “These four models drive almost three times more traffic than any other model during Fashion Week.”
While the top 10 busiest models were a more diverse group before the coronavirus pandemic, designers still have a fairly narrow interpretation of the concept, she said during a presentation in Paris. Christian Siriano was the most inclusive brand overall.
A total of 62 brands included curvy models in their shows, but based on views entered between February 11 and March 9, their share in the top 20 shows of the season was only 8 percent.
Tagwalk found that 50 designers, representing 16 percent of the top 20, included transgender or non-binary models in their cast, while 42 designers, accounting for 36 percent of the top 20 rankings, included models above 30. selected. French law does not allow companies to compile data on the basis of ethnic origin.
Van Houtte called the casting of older models “an easy option to promote diversity” given the heavy presence of veteran models on the runway. Cindy Crawford, Amber Valletta, Naomi Campbell, Helena Christensen, Erin Wasson and Marie-Sophie Wilson-Carr all made appearances this season.
“Milan and Paris, which drive the most traffic and have the most exposure and should lead by example, are the ones that are not yet incorporating 100 percent variety casting into their fashion shows,” Van Houtte said. said.
Along with the runway faces, new talents are emerging on the beauty front. According to Tagwalk, makeup artist Fara Homidi, who works with brands like Schiaparelli, Coperny, and Herms, and hairstylist Jawara, whose clients include Burberry, Off-White, and Lanvin, saw the biggest progress since 2019 Is.
Another talent to watch out for is Karim Belghiran, who created hair for the Lecourt Mansion show in Paris, the report said.
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Originally published at Pen 18
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