Friday, March 4, 2022

Valentino Taps Douglas Coupland for Collectible Invitation Booklet – WWD – Pen 18

We all need a little inspiration and introspection this mixed season, and Valentino has it in the form of a collectibles booklet envisioned by designer Pierpaolo Piccioli and Canadian author, journalist, and author Douglas Coupland, which is being included in every show invitation. .

To create 40 works inside — which reflect the time — Piccioli tapped Coupland, who popularized the term “Generation X” in his 1991 novel and has been writing about mass culture and technology ever since. The booklet printed pink-on-pink, titled “Pink Peep Scene by Douglas Coupland”, “Beauty Has Become an Act of Rebellion,” “I Miss My Pre-Internet Brain” and “If You’re Afraid You too can die because of fear.

“I wanted a little reflection moment, a little escapism,” Piccioli said of the power pink invitation.

How is this related to the collection? TBD on Sunday… Piccioli made news on the couture runway in January by adopting a wide range of sizes and ages in their collections. “I wanted to delve into the idea that beauty has nothing to do with models; Beauty is about humanity,” she said at the time.

Originally published at Pen 18

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