Superga has appointed Emily Ratajkowski as its latest global ambassador.
The model appears in the brand’s spring campaign, which was shot by Zoey Grossman at Milk Studios in Los Angeles in January. The shoot was styled by New York-based stylist Emma Morrison. The partnership also includes a Spring 2022 collaboration with the model-writer in which she created her own shoes with the label, replacing the original designs of the 2750 Classic and Alpina.
“I have been wearing the brand for years. I wear sneakers all the time because I live in New York City and I have a huge dog that I have to walk and now have a baby,” Ratajkowski told WWD. “So always sneakers. It’s always been a way for me to look fashionable while being practical.”
One of her favorite go-to Superga sneakers includes the 2750 Classic as well as other “simple, white, straight ones.”
Emily Ratajkowski for Superga.
Courtesy of Zoey Grossman/Superga
Experiencing pregnancy and now being a new mom, the model’s style hasn’t really evolved much, given that living in New York City already demands a more practical wardrobe.
“I find that I always need a little rest. One of the things I love about New York is that you leave the house and you want to feel like you can go anywhere and go all day.” can do anything,” Ratajkowski said. “What I love about Superga is that you can take them with you all day and you can dress them up or you can dress them up.”
The partnership seems immediate and natural for Ratajkowski, who has been a fan of the Italian brand.
“I am happy to be associated with a brand that I feel is very natural to me. And, of course, I have a real soft spot in my heart for Italy,” she said. “I go there almost every year. Am. So it’s really great for me to work with an Italian brand.”
In her modeling career so far, Ratajkowski has worked with Sports Illustrated, Marc Jacobs, Miu Miu, Versace, DKNY, among many others. She has also starred in several films including “Gone Girl” and “Entourage”.
Last fall, Ratajkowski released a book of essays titled “My Body,” which became a New York Times bestseller.
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Originally published at Pen 18
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