Monday, April 4, 2022

J. Crew Donates $100,000 to Lonely Whale for Earth Month – WWD – Pen 18

J. Crew’s sustainable swim collection and Earth Month, the retailer is leading a partnership with Lonely Whale by donating $100,000 to the cause, with the goal of spreading awareness and building community for caring for the ocean. Used to be.

Lonely Whale is leading the movement to ensure that plastic is no longer considered a waste, but a valuable raw material for the circular economy, not the ocean.

J. The crew has re-imagined all of their bikinis, one-pieces, and rash guards, using more than 60 percent recycled materials to keep waste out of the oceans and landfills. Its swim collection is crafted from recycled materials, including recycled nylon. The lining consists of recycled polyester which is made from recycled plastic bottles, yarn and fabric scraps. Offerings include the Ruched Collection, Bikini, One-Piece and Long Torso Swimwear.

J. Crew’s Sustainable Swim Collection.
courtesy shot.

According to the site, where a limited-time sale is underway, the Swim Collection has one-pieces retailing mostly for $69.50, with some up to $118; bikini bottoms for $29.50; Bikini Top for $39.50, and Active Longline Swim Top for $39.50.

For more stories:

Seaweed and peas? Finalists for the Tom Ford Plastics Innovation Award Are Thinking Outside the Polybag

Hey, how many cups of coffee are in that sweatshirt?

Leslie Odom Jr. flaunts her red carpet style and J.J. Crew’s Spring Campaign

Originally published at Pen 18

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