Courageous Eggs: Italian hip swimwear brand Oséree is foraying into lingerie, detailing its signature feminine and flamboyant aesthetic, which has contributed to its success, attracting fans like Rihanna, who recently rocked the brand’s sequined bikinis and bikinis. She has shown her baby bump in a skirt.
“Our customers have been demanding a lingerie collection for some time and the concept behind our swimwear was well suited to a crossover like this,” said Isabella Cavallin, who co-founded the brand with Janine Vinci in 2015.
Since the company’s inception, Oséree Creative has offered swimwear that can easily transition from day to night and beach to party, adding sensual and playful touches, lots of sequins, rhinestones and feathers. That same attitude was embodied in the new project in which even the basics boast a cool and eye-catching twist—cue peach tulle underpants and matching bra trimmed in Lurex threads.
The advertising campaign of Oseri Lingerie.
Courtesy of Oseri
“This is a Sunset-to-Sunrise collection that can be sported in a variety of occasions whether it was partywear or sleepwear,” Cavalin explained, noting that they have added functional details including adjustable shoulder straps, hook-and-eye fasteners and detailed did not leave – Taking shape.
Organized on a variety of themes, the collection includes lingerie dotted in tiny multicolored rhinestones, nightgowns and stockings trimmed in feathers, delicate lace-bearing eggs and leotards, as well as jumpsuits and pajamas in disco fabrics that can be easily worn as party attire. can go.
Osiri has secured an exclusive with MyTheresa for the launch, ahead of the global rollout of the full collection next September. The capsule collection is also available at the brand’s online store.
The designers have ambitious plans for the category, which has already secured premium retailers including Harrods, Net-a-Porter and Louisaviaroma with their beachwear collections. “We expect the lingerie line to perform very well because it has already attracted the interest of our fellow retailers,” Cavalin said.
The advertising campaign of Oseri Lingerie.
Courtesy of Oseri
Oseri has two retail units in Ibiza, Spain and Tulum, Mexico, and is considering opening a temporary store in Milan’s department store Rinascente, but the brand generates the bulk of its revenue from wholesale.
The pair are expanding their product offerings, creating a ready-to-wear division to offer beach attire including kaftans and pajamas as well as hats and accessories, in addition to the kids’ wear line launched in 2019. has been
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Originally published at Pen 18
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