It wouldn’t be Coachella without the inclusion of the Revolve Festival.
The online retailer’s two-day event returned to La Quinta, Calif., after a two-year hiatus due to the pandemic. Produced this year in collaboration with The H.Wood Group, the party took place on April 16 and 17.
In the past, special events including Kendall Jenner, Cardi B, SZA, Shay Mitchell and Victoria’s Secret models Elsa Hosk, Jasmine Tookes and more have made appearances, including performances by Souvette, 2 Chainz, Rae Sremmurd and Tyga. ,
This year was no different with the appearance of some of the biggest stars and influencers including Kim Kardashian, Timothée Chalamet, Sidney Sweeney, Halsey and more. Musicians such as Jack Harlow and Willow Smith sang some of their top hits on stage, with Travis Scott pulling in for a surprise performance.
According to data from Traackr, an influencer marketing platform, Revolve Festival earned over 5,000 posts from over 700 influencers as of Monday morning, resulting in more than 25 million engagements (in terms of likes, comments, shares and more). Happened. Popular e-tailer.
On Instagram, there were over 4,800 posts with over 13 million engagements and nearly 21.5 million video views. Meanwhile, TikTok had 520 posts about the event, garnering nearly 12 million engagements and over 90 million video views.
However, the post that garnered the most engagement was the one that captured the downside of the festival, which was the busy mode of transport for the event.
A short TikTok video by content creator Avery Danielle Bishop discussing the “chaos” of the Revolve Festival has garnered nearly 3 million views and over 300,000 likes. The clip shows Bishop talking about how long he had to wait to get on the shuttle to get to the event and short videos of the crowd standing in the parking lot. The only way to get to the invitational event was the shuttles provided by Revolve. Guests could not come by any other means of transport.
@averiebishop I hope you made it to the @kate bartlett celebration!! #revolvefestival @revolve
The bishop then confessed that she did not attend the celebration, despite waiting two hours. She and her friends then discuss in the video how the logistics of the event are reminiscent of the infamous Fyre Festival from 2017, in which guests were stranded in the Bahamas without proper accommodation or food when they thought they were at a luxurious and exclusive concert. are participating. Hosted by Billy McFarland and Ja Rule.
“People pushing, pushing, yelling, people standing in the middle of buses, like, when they were walking,” Bishop said in his post. “Big yikes. Sorry, Revolve, but I hope you keep everyone’s safety and security in mind next year.”
Bishop noted that waiting in line had an upside: She got to meet New York City fashion influencer Kate Bartlett.
Read more here:
Kim Kardashian, Kendall Jenner and Timothée Chalamet among VIPs at the Revolve Festival during the first weekend of Coachella
The Best Fashion Moments at the 2022 Coachella Valley Music and Arts Festival
EXCLUSIVE: Revolve Festival Returns
Originally published at Pen 18
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