Chrisley Lim and Love are joining forces to advocate for Bonito Asian American Pacific Islander Heritage Month and Mental Health Awareness Month.
Influential and Southeast Asia-based fashion brand AAPI is teaming up to support women and emphasizing the importance of mental health awareness within the community by advocating for better resources and health care. Lim and the fashion brand are donating $20,000 to the Asian Mental Health Project, which provides mental health resources to Asian American communities.
“It’s very stigmatized especially within [the Asian] culture when it comes to mental health and taking care of your mental health,” Lim said. “We’re actually the least likely ethnic group to get mental health help, even if we need it, so it’s like that.” There’s something I feel really strongly about and it’s merging all three of my worlds: fashion, mental health and AAPI Heritage Month.”
According to the National Alliance on Mental Illness, AAPI people have the lowest rate of seeking help of any ethnic group, with only 23.3 percent of adults seeking mental health treatment in 2019.
Lim also emphasized that the initiative is important given the rise in anti-Asian hate crimes amid the pandemic.
“Even pre-pandemic, the AAPI community was actually the ethnic group least likely to receive mental health treatment because of systemic barriers and stigma around therapy,” she continued. “It’s coupled with racism and discrimination related to COVID-19, I think” [for] Asian Americans – Asian American women in particular – It is now more important than ever that we take more actionable steps for ourselves not to be ashamed of what I think is stigmatized in our cultures.
With charity, Love, Bonito is launching a #LBWomenofAAPI content series featuring multiple Asian American women, including Joan Nguyen Tran, cofounder and CEO of child care brand Bumo, and Carrie, founder of the Asian Mental Health Project. Zhang included. , The women will talk openly about their mental health journey and talk about their Asian American identity in the content series. The series is also meant to give insight into AAPI culture and the Asian experience.
“Representation is really important,” Lim said of Love, Bonito’s involvement in the AAPI Heritage Month initiative. Love, this is exactly what Bonito is doing for the Asian community. There are a lot of people, like, ‘What is the Asian American experience?’ Because it’s not really talked about. In short, you’re never Asian enough because you’re not Asian enough, and you’re never American enough because you’re not physically ‘American-looking’, that is, white. So growing up as an Asian American, we’ve always been torn between two worlds trying to be Asian, but trying to be American at the same time. It has become our home, our middle ground and the centerpiece. This is how we have always lived. That’s how we live in the present and this is the Asian American experience.”
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Originally published at Pen 18
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