Zuckerberg said, “In a matter of minutes, any business or developer can easily access our service, build directly on top of WhatsApp to optimize their experience, and our secure WhatsApp cloud hosted by Meta. Using the API can speed up response times to customers.” Speaking at the Conversation Business Messaging conference and said that more than a billion users join a business account in the company’s messaging services every week.
He added that messaging has become the ‘centre of digital life’, and the launch of the WhatsApp Cloud API is a ‘significant step’ to help more businesses connect with people and help more people to message businesses that need them. They want to support.
Speaking separately to ET, Matthew Idema, VP of Business Messaging at Meta, said that while the company has small business apps and has done very well, APIs for large businesses are a ‘cumbersome’ process and that means companies. has had to work with third parties to set up, run and maintain the Services on its own.
“It (WhatsApp Cloud API) makes it very easy for any business that wants to use WhatsApp programmatically in a matter of minutes. Developers and entrepreneurs can do it. In a large company development teams can do it. And this is immensely beneficial for our partners who have helped us work with all the big brands around the world as it means they no longer need to worry about setting up, hosting and running this software is,” he said.
“We’re going to be doing this for them. And then they can focus on building out their tools and services so we’re really excited about this for our current customers. We’re looking forward to seeing that for the developer community.” Excited what they will do with it,” he said.
Find stories that interest you
Idema also said that the company will be adding capabilities to the free small business app in the coming months with some premium features such as providing a dedicated branded URL for businesses that acts like a website address, and managing a phone Ability to number from multiple devices.
“So if you’re a small business that has a team of 5-6 people answering messages, now they each have to have their own number, you only have one number for the business because it makes it easier for customers.” We will introduce these premium features to the free small business app in the coming months.”
According to a recent study by Meta, two out of three people agreed that messaging is their preferred way of communicating with a business.
Idema said Meta has seen strong acceptance and decent growth for business messaging on WhatsApp in India. “People in India use WhatsApp a lot to communicate with each other, to communicate with colleagues, and are increasingly using it to communicate with businesses as well. India is definitely a country which has taught us this at the world level. This is really what people want to do. They are also using the messaging app throughout the day to talk to businesses. This is our research,” he said.
“I noticed in some of my recent trips to India that people were using the WhatsApp app to run their small businesses. So, they were using the same app that we use to answer customer questions and take orders. And we realized that we needed to build better tools for them. Over the past few years, we’ve been building tools to help businesses respond to customer demands. What we see is that it’s really starting to work for businesses. They are seeing real benefits,” he said.
He added that the new suite of offerings and solutions will not affect the entire encryption technology of the platform. “There is no change in the privacy and security of end-to-end encryption. For cloud-hosted API technology, it’s the same thing. It’s the same Signal encryption protocol between the customer’s phone and the cloud server hosting the API.” The only difference is that in the cloud, the business has access to information and is a service provider,” he said.
“Users need to understand that the business can use that information by making it clear to them in the chat thread before we begin talking to the business. The business can view the information and they can use it in accordance with their Privacy Policy. No changes to encryption technology here. No changes to the way the small business app works. The only difference is that systems that run in the cloud, a third host of software for you -is. Hosting information for you as a business. We just need to ensure that users are aware of and comfortable with it before initiating a conversation,” he said.
No comments:
Post a Comment