Gucci Transformation: Gucci is planning to reorganize its organization, is making three new appointments within its existing executive ranks.
According to market sources,Effective September 1, Robert Trifus, Executive Vice President, Brand and Customer Engagement, will assume the new role of Senior Executive Vice President, Corporate and Brand Strategy.
Trifus joined Gucci from the Giorgio Armani group in 2008, where he played the role of Executive Vice President of Worldwide Communications. Prior to Armani, where he worked for nine years, his resume consisted of Calvin Klein stints. Sources say Trifus is eyeing a role as a strategic advisor to Gucci in a few years time.
Also beginning September 1, Susan Chocachi, President and Chief Executive Officer of Gucci Americas, will assume the role of Trifus as Executive Vice President.Resident, Chief Brand and Customer Officer, and Federico Turconi, currently Executive Vice President and Chief Operating Officer of Gucci Americas, will assume the role of Chocachi.
Gucci and parent company Kering are not new to fostering internal talent – most famously seen with Alessandro Michele, who joined Gucci’s design studio in 2002 and rose to the role of creative director in 2015, with Frida Giannini. Afterwards. Both Chocachi and Turconi are also longtime executives, having been with the company for 24 years and 10 years respectively.
Another significant C-suite change was made in April, when Gucci introduced the L. appointed toOrent Kaitla President of the Greater China Fashion Business, a new position that would contribute to the company’s increased focus on the fashion segment, and was generally appreciated by analysts and investors.
He is expected to be based in Shanghai by the end of June and report directly to Gucci President and CEO Marco Bizzari. All of the Greater China Leadership Team will report to Kaitala. , luisa zargani
Accessories Winner: The Accessories Council will mark its 26th annual ACE Awards later this summer in New York City. The annual event, the epitome of excellence in accessories design, retail and impact, will take place on August 1 at Cipriani 42nd Street.
In preparation, the council has revealed this year’s honorees, including the Global Style Icon Award given to Jay Balvin; Brand Excellence Award to Rimowa; Brand of the Year to Kurt Geiger London; Moda Operandi Retailer of the Year; Breakthrough Prize for Victor Glemaud; Launch of the Year Award to Veronica Beard; Heritage Award for Vera Bradley; Influencer Awards for Molly Rogers and Danny Santiago, costume designers for HBO’s “And Just Like That”; Visionary Award to Hodinki and Retail Innovation Award to Lenscrafters.
Victor Glamaud
courtesy shot.
“Excitement for the 2022 ACE Awards is growing and the industry looks forward to coming together to celebrate during August Market Week,” said Karen Giberson, President and CEO of the Accessories Council. “This year, our respected visionaries represent an exciting and diverse mix of leadership, style influencers and exciting brands. We have a few surprises for our guests and look forward to a full home. ,
This year’s Hall of Fame honor will go to Josie Natori, who said of the award: “I am so impressed and honored to receive the Hall of Fame award. What a wonderful gift to celebrate our 45th anniversary!”
Tickets, and table buyouts are on sale now and sponsorship opportunities are still available. — Misty White Sidel
Hailey’s Turn: Tiffany & Co. has released its latest star-faced ad campaign, featuring Hailey Bieber.
The model and multihyphenate are featured in new promotional images for Tiffany’s T collection. This is the first Tiffany ad to feature Bieber since the model was signed on as the official brand ambassador in October 2021. Prior to this, she was seen in social media campaigns and wore Tiffany’s jewelry at high-profile events.
Hailey Bieber
Courtesy of Tiffany & Co.
Bieber was photographed in Los Angeles wearing Tiffany T designs from both new and pre-existing collections, including diamond pendants, earrings and bangles.
“I have special memories of women wearing Tiffany & Co. jewelry… Shooting the recent campaign was amazing. I love working with the Tiffany team. It’s always been my dream to be associated with the brand and I’m a fan of Tiffany T’s. So grateful to be the face,” Bieber said of the campaign.
She is seen seated on classic midcentury chairs such as Marcel Breuer’s Cesca Cantilever design and Pierre Jeanneret’s Canned Classic chair, which bring images to the fore in the realms of lifestyle and youth culture – something Tiffany’s new leadership focused on Is.
Both chair designs became collector’s items among young, fashion-conscious consumers during the pandemic, and Alexandre Arnault, Tiffany’s executive vice president for product and communications, also has generative chairs in their executive headquarters suite.
“The modern-day style icon, Hailey Bieber embodies the powerful spirit of the Tea Collection. We are excited to have her starring in our new Tea Collection campaign,” Arnault said of Bieber’s new feature.
While Tiffany’s Classic Tee collection has seen different iterations over the decades, its latest product includes circle pendants, and hoop earrings—some with pavé diamonds—that retail between $3,500 and $6,800.
In a departure for the collection, a rose gold ear cuff will hit stores in September, while additional pendants in various gold finishes will be released in early 2023.
Bieber’s Tiffany campaign will run through Monday through Tiffany’s various platforms, as well as select digital and print partners. – MW
Stars of PR-ADV: What do Jeff Goldblum and a teddy bear have in common? Apparently, at least one Prada ad campaign.
In a hopeful, still-enthusiastic move, the actor kicked off the brand’s runway show last January for the Men’s House in fall 2022 images, transforming his black-and-white image of a swaddled stuffed animal. added with.
It made for one of the conflicting combinations that defined the campaign, which was photographed by David Sims and revealed on Friday.
Joining Goldblum, actors Damson Idris and Rami Malek were also featured in the flagship sartorial look of the Prada Fall 2022 collection. They were placed in a visual dialogue with a balloon that had a spiderweb print on it and a lit birthday candle respectively.
Rami Malek in the Prada Men’s Fall 2022 ad campaign.
Courtesy of Prada
As the press notes, the still-life images “capture objects imbued with meaning for these actors, the key to uncovering hidden and personal memories. Here, these actors play themselves – they campaign to tell their stories.” Expand, express your personality, describe your life for the camera.”
While the details of the link with the items were not disclosed, they could have made a good conversational point during the press tours. Notably, Goldblum is busy promoting the movie “Jurassic World: Dominion” these days, each time in a different Prada look.
Oscar-, Emmy- and SAG-winner Malek David O. Christian Bale, Margot Robbie, Anya Taylor—are set to star in the upcoming period film “Amsterdam,” directed, produced and written by Russell. Joy, Zoe Saldana and John David Washington, among others. While the film is set for release in the fall, Malek is filming “Oppenheimer” directed by Christopher Nolan and starring Cillian Murphy as theoretical physicist Jay Robert Oppenheimer, starring alongside Emily Blunt, Matt Damon, Robert Downey Jr. Used to be. and Florence Pugh.
Damson Idris in the Prada Men’s Fall 2022 ad campaign.
Courtesy of Prada
A rapidly emerging talent praised for his transformative and emotionally complex portrayals in multiple award-winning films and dramas – including the FX series “Snowfall” – British Nigerian actor Idris was recently cast as Rich in an upcoming biopic. Paul has been asked to play the role. NBA Super Agent. Idris also stepped into the Prada Men’s Fall 2022 show with a pool of young actors that included Asa Butterfield, Thomas Brody-Sangster, Louis Partridge, Ashton Sanders, Tom Mercier, Jaden Michaels and Filippo Scotti. — Sandra Salibiani
A scent metaverse: New ownership, new world.
Byredo has revealed plans to dive into the metaverse, days after it was acquired by Puig in May. On “Alphameta” the fragrance brand is collaborating with RTFKT, which aims to “create the fragrance of the Metaverse,” Byrdo said in a statement.
Byredo Makeup Items.
Joshua Scott / WWD
The project, in its early stages, is a fragrance brand’s first project in the space.
With new terrain comes a new set of equipment. The name comes from the creation of a new vocabulary in the Metaverse, consisting of 26 “elements”, of which limited quantities are produced and users can modify their avatars. They will appear as wearable “auras,” Byredo said.
“I liked the idea of dissecting it into raw materials. A single scent is incapable of representing this virtual world, so we’ve created a glossary of elements that collectors can combine to create something completely unique.” ,” Byredo founder and creative director Ben Gorham said in the statement.
Each element represents different human emotions, including sharpness, harmony, innocence and virtue. It follows a similar thread to Byredo’s makeup line, which aimed to evoke a spectrum of emotions through color.
Byredo will also offer 2,000 customized fragrances based on ingredients preferred by consumers. Collectors will then see a virtual demonstration of how Byredo crafts its fragrances.
Gorham specializes in out-of-the-box collaborations, having previously collaborated with Ikea, Travis Scott, and makeup artist Ismaya French. It’s that boundary-pushing spirit that attracted Puig, which acquired a majority stake in the brand in May.
,[Byredo] In a statement at the time, President and CEO Mark Puig said it “completely reinforces Puig’s purpose of empowering people’s self-expression.” Terms of the deal were not disclosed.
Other beauty brands that have played in the metaverse include Estee Lauder, Clinique, Charlotte Tilbury and others. — James Manso
Hermes Debut: “Hermes in the Making” is making its US debut at the brand’s store at The Somerset Collection in Troy, Mich.
Following a successful opening in Copenhagen in October 2021, followed by a trip to Turin, Italy in May this year, the traveling exhibition landed in a Detroit suburb where it will remain until June 15.
Herms in the Making allows the public an up-close and personal glimpse at the artisans who create products for the French luxury home. The in-store installation is inspired by a craftsman’s workspace and is divided into four themes: protection and transmission of information, respect and quality of materials, commitment to long-term and regional anchoring.
The purpose of the exhibition is to show the engraving or printing techniques applied to silk scarves, the saddle stitching used for Kelly bags, the skills required to repair a bag, and how a Chen d’Encre diamond bracelet is made. Is.
During the exhibition, the public can see the artisans at work.
In addition to seeing real-life artisans at work, the exhibition also invites the public to participate in workshops focused on mastery or musical composition using round knives. They will also be able to watch films from “Footsteps Across the World,” a documentary by Frederic Lafont that addresses Herms’ sustainability efforts.
The exhibition will travel to Asia next.
“I must say this event has been enthusiastically welcomed everywhere,” said Guillaume de Senes, executive vice president of manufacturing division and equity investments for Herms. “On the one hand, I believe there is the joy of discovering for the first time a behind-the-scenes look at the creation of Herms objects; on the other, there is the human side: even if it is encounters between strangers, visitors and Herms craftsmen. They establish a very strong bond. Not only is there an exchange of knowledge, but there is an exchange of feelings as well.”
The exhibit will travel to Singapore in September, return from Stateside to Austin, Texas in October, and then arrive in Kyoto, Japan in November. — Jean E. Palmieri
Originally published at Pen 18
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