Edman David Lippman has developed the creative for the Mandarin Oriental Residences opening later this year in New York at 685 Fifth Avenue and 9200 Wilshire Boulevard in Beverly Hills.
“It’s one of the great projects,” Lippman said, recalling how her grandmother used to take her to Fifth Avenue to ride the bus and stop at Saks Fifth Avenue and Shraft for an ice cream Sunday. She Will also travel to Beverly Hills with his father and stay at the Beverly Hills Hotel. This nostalgia inspires him to create a campaign that goes back in time.
A campaign image from the Mandarin Oriental Residence Campaign.
David Lippman, courtesy shot.
is in campaign The tag line, “It Happened” and it’s a love letter to the city. It is installed along 12 blocks down Fifth Avenue and in seven windows of the Saks Fifth Avenue flagship for the month of June. It also operates in Beverly Hills and is installed in the Sacks windows there. The campaign was created, directed and photographed by Lippmann.
One of the windows of the Saks Fifth Avenue flagship promoting Mandarin Oriental Residences.
courtesy shot.
The campaign features Caroline Murphy, Sasha Pivovarova, Heather Kell, John Pearson, Ryan Kennedy and Charlie Lippman.
According to Lippman, the Mandarin Oriental Residences, developed by luxury real estate developer SHVO, are private homes “offering all the great services of a great hotel, none of the guests.” The New York location features 69 fully furnished accommodations that come with housekeeping and all amenities, a private restaurant with Chef Daniel Boulud called Boulud Prive, a state-of-the-art spa and fitness center, a salon, and rooftop swimming pool Is.
A campaign image for Mandarin Oriental Residences.
David Lippman, courtesy shot
The Mandarin Oriental Residences in Beverly Hills, spread over a full city block above Beverly Hills’ Golden Triangle, will feature 54 accommodations, and features a cafe and restaurant as well as full services and amenities by chef and restaurateur Boulud. It opens in the third quarter of this year.
The campaign is visible in the windows of Saks Beverly Hills.
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Residents of both enjoy various in-residence offerings, VIP services and curated lifestyle programming such as dedicated Saks Concierge and Saks Stylist, after-hours private in-store shopping, at-home styling and same-day delivery.
A view of the seven Saks Fifth Avenue windows in New York featuring Mandarin Oriental Residences.
courtesy shot.
“The partnership with Saks Fifth Avenue furthers our mission to bring together many of the world’s most prestigious names and partners,” said Michael Shaw, SHVO Founder and President. “Inhabitants of Mandarin Oriental Residences, Fifth Avenue and Beverly Hills will experience a new lifestyle paradigm unlike any other, now reinforced by the introduction of Saks’ special services.”
For more stories:
Lupita Nyong’o Features in Spring Campaign at Saks Fifth Avenue
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Originally published at Pen 18
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