Gucci is getting into the pet business.
Today, the Italian luxury brand introduces the Gucci Pet Collection for dogs and cats featuring the signature motifs of the house. Selections include collars and harnesses in plain leather, GG canvas, web stripe and herbarium or allover geometric G prints, and embellished with details such as the interlocking G logo or studs.
A Gucci collar is featured in the new ad campaign.
Courtesy of Max Sedentoff, Gucci. Shoso
Straps come in different lengths and widths. Mixtures include bag holders and air tag cases, all available to coordinate or mix and match in similar materials and motifs.
The offering also includes design pieces for the home such as a made-to-order miniature sofa on which pets can rest, feeding bowls with various house prints, cloche to cover the bowl, removal of Hard-sided case with qualified ceramic bowl and handle for easy transport, plus coordinated duty mats.
For pets who travel frequently, GG-Canvas has carriers. Apparel in a vibrant palette includes signature motifs such as polos, T-shirts, knitwear and coats and allover strawberries and hearts to interlocking Gs and classic monograms, which are also seen in the home’s ready-to-wear.
Gucci ad campaign featuring the new pet collection.
Courtesy of Max Sedentoff, Gucci Bee
Gucci joins other luxury brands that have gotten into the pet business, ranging from Saint Laurent dog dishes and striped Thom Browne leashes to Versace dog beds and Prada raincoats.
In line with Gucci’s commitment to sustainability, the Gucci Pet Collection includes Gucci’s ingredients from recycled polyester, recycled cotton or Demetra, primarily renewable and bio-based sources.
Gucci campaign featuring new pet accessories.
Courtesy of Max Sedentoff, Gucci.
The pet collection is being unveiled through a campaign with art direction and photography by Max Sidentop.
For more stories:
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Gucci, Harry Styles Create Ha Ha Ha Collection
Gucci unveils high jewelery collection with Jessica Chastain campaign
Behind the Explosive Business of Designer Pet Accessories
Originally published at Pen 18
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