On-the-move Atlanta-based restaurant Slutty Vegan has joined forces with Steve Madden for a limited collaboration.
Launching Monday, People for the Ethical Treatment of Animals-approved are a pair of vegan sneakers and a crossbody bag that plays up the restaurant’s bold color, style, and attitude. The cobranded items are being sold online on both the companies’ sites and through Steve Madden’s Atlanta location.
The two parties had joined last year. During Black History Month in February 2021, Steve Madden partnered with the Fearless Fund to spotlight six women of color who started their own businesses. That effort involved Slutty Vegan founder and CEO Pinky Cole, who hit it off with Madden’s namesake founder on a Zoom call.
The collaboration coincides with the expansion of Slutty Vegan. After recently opening its fifth outpost in Athens, Georgia, the company will unveil additional locations in Brooklyn and Birmingham, Alabama. The fast-casual, plant-based chain has been covering some ground since opening its first location in Atlanta in 2018. Instagram orders and a nationwide food truck tour are just a few of the ways Slutty is connecting with vegan diners.
In a Clark Atlanta University commencement speech last month, Cole offered to provide every graduate who wants to start a business with the ability to register a limited-liability corporation in partnership with Varo Bank. Its plant-based burger operation recently got its reinvention. Slutty Vegan raised $25 million in Series A funding from Danny Meyer’s Enlightened Hospitality Investments and Richelieu Dennis’ New Voices Fund. The company is reportedly valued at $100 million.
For each partner item that is purchased through their respective sites, both Steve Madden and Slutty Vegan will donate $1 to PETA through ShoppingGives. The Position and BassetUp carry bags retail for $99 and $89, respectively.
Originally published at Pen 18
No comments:
Post a Comment