Resort Pop-up: 10 Corso Como will open a pop-up store in Italy’s luxury resort town Forte dei Marmi on Thursday, which will stand for the entire summer season until September 30.
The store is spread over 1,512 square feet on the entire ground floor of a building in front of the courtyard of Via Carducci in the heart of Tuscan city. A frescoed solarium stands at the front.
“I have known Fort dei Marmi since childhood. For me, it has always been synonymous with summer and I am delighted to bring a small part of 10 Corso Como to the sunny Versilia coast,” said President of 10 Corso Como Tiziana Fausti said.
Similarly to the old and original concept store in Milan, it reflects the aesthetics of American artist Chris Ruhs, and will offer a selection of fashion brands ranging from Comme des Garcons and MM6 to Visvim and Yohji Yamamoto.
The airy and light-filled store will also carry a number of co-branded products in agreements with Lewis, Sakai, Stephen Jones and Maison Margiela. Design items from Cassina or bicycles by Rossignoli, as well as fragrances from Laboratorio Olfativo and Paris-based Miller & Bertoux, will also be available.
Last year, 10 Corso Como celebrated its 30th anniversary, coinciding with a new phase in 2020 after Fausti, the brand and company branch that manages the store and its restaurants, aims to expand internationally and online.
The retailer is now under the direction and business development of Fausti and the artistic, image and communication direction of founder Carla Sozzani. The store reflects their individual tastes, pioneering a retail concept that blends fashion, cuisine, art, music, design and lifestyle and has over the years been featured in everything from Balenciaga, Prada and Maison Margiela to Dries Van Noten and Azzedine Alassa. The late designer is a close friend of Sozzani.
Inside the 10 Corso Como pop-up at Forte dei Marmi.
Courtesy of Cellian 10 Coro Como
There are two existing 10 Corso Como units in Seoul, which opened in Cheongdam and Avenue in 2008 and 2012 respectively.
Originally published at Pen 18
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