Kanye West Files Trademark for ‘YZYSPLY’ Clothing, Retail Stores – WWD – Pen 18

Is Yeezy Season Coming Again?

Ye’s company Mascot Holdings filed trademark applications with the United States Patent and Trademark Office on June 29, calling for the store as well as “on-line ordering services and on-line retail store services” and “YZYSPLY” for several apparel categories. “had to be used. Innerwear and outerwear, including sleepwear, swimwear, accessories and sportswear.

YZYSPLY is an acronym for Yeezy Supply Website, where music artists and creatives partner with Adidas to introduce new items from their Yeezy collections. The German sportswear giant could not be reached for comment.

The new filing appears to point to the latest fashion endeavor for Ye, formerly known as Kanye West. Her current fashion deal with the Gap, which includes a collaboration with Balenciaga, and her prior deal with Adidas on Yeezy sneakers and clothing, put the creative’s net worth at over $1 billion.

The deal between Yeh and Gap first came to the fore in 2020 with the products launching in 2021. First up was a blue recycled nylon puffer jacket in fall 2021 and a cotton, double layer hoodie that same year that drove the most sales in one. A day for the gap. You teased the offering by wearing the styles at first, but notably wearing a red version of the puffer jacket to his concerts promoting his 2021 album “Donda.”

Then earlier this year, Ye revealed a collaboration with Balenciaga on Yeezy Gap. The partnership has spawned two limited releases so far.

A Gap spokesperson revealed on Monday that Chief Executive Officer Sonia Singhal is stepping down, leaving no comment.

Prior to the Gap partnership, Ye brought her fashion vision to life in collaboration with Adidas. After countless interviews with luxury fashion and sportswear companies explaining their frustrations, Adidas stepped in as a partner for Ye’s vision. First, they debuted a fashion collection and footwear at New York Fashion Week in 2015, which would later launch in stores, leading to long lines at stores before launch, and in 2016 saw the third Yeezy season collection and Yee’s seventh studio album. A huge show introducing “PablokaJeevan.”

These and Adidas’ success is best represented by the Yeezy Boost sneaker line which first debuted in 2015 with the Yeezy Boost 750 and 350, the latter being updated to a new silhouette. The line would later add new sneakers, boots and new slides, all of which contributed to Yee’s multi-billion-dollar net worth.

Originally published at Pen 18