Tying Kim Kardashian to the couture was a winning move for Balenciaga.
The reality TV star recently scored the most bang Instagram post for her buck during Paris Couture Week: It showed her walking out of the Hotel de la Marine in Paris wearing a stunning Balenciaga Couture gown and a black shield , which prompted comparisons to xenomorphs in the 1979 sci-fi horror flick “Alien.”
Posts on Kardashian’s personal account generated $935,000 in Media Impact Value, a monetary value calculated from every post, interaction or article about a brand, according to early data from Launchmetrics released Wednesday.
Kardashian’s winning post has garnered nearly 2.5 million likes and 10,000 comments so far. Instagram viewers can click through to see a clip of her on the runway in a different outfit and without a face cover, the blonde tendrils covering her face.
“What an honor to walk in a clothing show!” Kardashian wrote thanking Balenciaga and its creative director Demna “for this wonderful experience.”
Balenciaga also topped the brand rankings for the week, with Chanel, Dior, Jean Paul Gaultier and Schiaparelli rounding out the top five. Jean Paul Gaultier benefited from the attention brought by Olivier Rousteing, as its guest designer for the fall 2022 season, while Schiaparelli gained additional attention for his retrospective exhibition at the Musée des Arts Décoratifs, which featured its runway displays. hooked up with.
When brands are ranked according to their own channels, Chanel rose to the top spot, followed by Balenciaga in second place, followed by Dior, Fendi and Zuhair Murad.
Kardashian also came in number one on Launchmetrics rankings of celebrities and influencers during Paris Couture Week, which ran from July 4 to 7, generating nearly $2 million in MIVs.
Chiara Ferragni came second with an MIV of $1.5 million and actress Hart Evangelista with $1.4 million. In the top 10 are Kris Jenner, Leonie Hanne, Dua Lipa, Bella Hadid, JoJo Marontinni, Yara Alnamla and Maja Malnar. Like Kardashian, Lipa and Hadid modeled at the Balenciaga Couture show, while Jenner looked from the front row.
Meanwhile, figures from Men’s Fashion Weeks in Milan and Paris, which took place from June 17 to 26, suggested that the IRL shows were a bonus for the participants. MIV nearly doubled to $140 million, versus $74 million for last January’s show.
Launchmetrics noted that Milan attracted significant Korean and Thai audiences, while Paris garnered a lot of attention from Japan, thanks in large part to VIPs from the Asia-Pacific region.
For example, Prada earned $26 million in MIV due to the presence of Thai actor, singer and model Vin Metawin and K-pop stars NCT. In the Italian capital, Fendi finished second and Versace third.
Luxury giant LVMH ranked Louis Vuitton first, Dior second and Givenchy third among the three most-visited brands in Paris. The latter brand came into limelight because it was the first stand-alone men’s show from its creative director Matthew Williams, who placed a pool of milky fluid to splash through the model.
Vuitton gained everyone’s attention by including Japanese singer Nissie in the audience, while Dior benefited from the presence of Korean rapper Oh Se-hun and Japanese actor Ryusei Yokohama.
Photos: Balenciaga Fall 2022 Couture
Originally published at Pen 18
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