“IT” bags for New York: Fendi took Instagram by storm on Saturday, unveiling an accessories campaign by Linda Evangelista to celebrate the 25th anniversary of her signature baguette bag.
In addition to sharing campaign imagery, the luxury house is moderated by LVMH Moët Hennessy Louis Vuitton said it will hold a runway show in New York on September 9 to mark the bag’s anniversary, two years after Kim Jones joined as artistic director of fashion and womenswear.
No other details on the show were available at press time. However, sources have told WWD that Jones is working on a collaboration with Marc Jacobs that could be unveiled during New York Fashion Week in September, meaning Baguette will be part of it somehow.
Instagram netizens praised the campaign in which Evangelista is photographed by Steven Meisel holding two sequin-covered baguette bags in varying sizes with a brown sweater and satin baseball cap against a gray background.
The supermodel sported a diva look behind her pink sunglasses and fans on social media cheered for her comeback in front of the camera.
First introduced in 1997 by Sylvia Venturini Fendi, artistic director of accessories and menswear, the baguette has been the ideal canvas for many creative iterations over the years, including denim, embroidered jacquard, sequins, fur accents, hand-painted versions and even That includes a scent. Introduced in 2019.
The accessory ignited the “it” bag craze and is currently enjoying momentum like other bags from the late ’90s and early August, tapping into Y2K nostalgia.
Its popularity was cemented after the sequined purple version of Sarah Jessica Parker’s character in the hit series “Sex and the City”. She returned to show her love for the accessory in 2019, when Fendi launched the #BaguetteFriendsForever communication project.
Originally published at Pen 18
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