After 40 years, Norma Kamali has moved out of her headquarters at 11 West 56th Street in New York to new downtown offices at 609 Greenwich Street.
Kamali told WWD that the new 16,000-square-foot space will be used for installations, exhibitions and “all kinds of things interactive and immersive.” She said it would also serve as the brand’s headquarters, and where the company would do photo shoots and podcasts. It will not function as a retail space.
“We’re still unpacking and setting up and we don’t need to be in the city center anymore,” Kamali said. “I’m thrilled to be in the neighborhood area, with a friendly and very community feel. Google and Disney are opening nearby, so it’s and will remain an energetic part of town.”
Kamali bought the building at 11 West 56th Street in 1982, which is currently in the market. The place had three floors and won several awards for architecture and interiors.
“Yes, 11 West is on the sale block and on time for another company to build a vision for their brand,” Kamali said.
Last May, Kamali, a native New Yorker who built her company more than 50 years old in the city, was awarded the City of Design Award from the Museum of the City of New York.
The designer, who is also the author of the book “I’m Invincible,” is known for items like sleeping bag coats, her iconic swimwear, and her sweat collections, and lately, she’s experienced very strong sales of her own. A one-shoulder dress with cropped sides and an asymmetrical hem called Diana, worn by Carrie Bradshaw in “And Just Like That.”
Originally published at Pen 18
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