Crypto Coffee: To help celebrate the re-release of her book “Hair by Sam McKnight,” the celebrity hairdresser will be launching three different NFTs on August 1.
The NFTs recreate the images of McKnight’s model muscles and longtime collaborators Kate Moss, Naomi Campbell and Gigi Hadid that appear in her book. Helsinki-based artist Laura Line hand-drawn the three artworks.
The limited-edition NFTs will launch on WEYU and Zilliqua on August 1st at noon EST for a unit price of $240. (Payment can be made with credit card or cryptocurrency.)
The proceeds of their sale will go to Beauty Banks, a sanitation poverty charity based in the UK.
NFT buyers will receive McKnight’s tome, which first hit the market sell success in 2017. The offer will also feature sign book copies, prints, gifts and event access, among other items.
McKnight’s book will be available for purchase from August 2 on Sammcknight.com for £80.
“I am someone who looks forward. I embrace the new and find change exciting, as it provides an opportunity to learn and grow,” McKnight said in a statement. “The fashion industry is evolving rapidly, And I see NFT as an exciting new stage for creators like me to showcase their work. I’m thrilled with the way Laura has put the hair at the heart of every NFT in such a bold, creative and fun way.”
McKnight called WEYU “an ecosystem that was set up for creatives, so they were an obvious choice to partner with,” he said. “They explore the work of artists, but they also make the somewhat confusing world of NFTs more accessible. Zilliqua is a carbon-neutral initiative, which also makes them an ideal partner.”
Carolyn Jonova, Chief Operating Officer of WEYU, said, “With Zilliqa, we are very excited to push the boundaries of creativity, art and blockchain technology, empowering creators and storytellers like McKnight to enter the world of NFTs. “
Originally published at Pen 18
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