strength in numbers: Victoria Beckham has combined her beauty, fashion and personal content into one account to officially launch the @victoriabeckham account on TikTok.
The multi-faceted designer already has a strong social media base with 30.2 million Instagram followers, 4.3 million Facebook followers, and 14,100 Twitter followers.
Beckham on Wednesday floated the idea of starting a TikTok account via Instagram and one of his sons, Romeo, welcomed it with his approval. Fans reacted strongly to his video, with 33,551 likes as of Thursday afternoon.
Like most of her family, the mother of four and wife of David Beckham largely spends her life on social media. She recently posted about their 23rd wedding anniversary: ”They say he ain’t funny, they say I never smile, they say it won’t last.” Her daughter Harper’s 11th birthday was another cause for celebration. Photos with adorable messages from Beckham’s parents are posted from time to time, as are references to other types of family time. She recently mentioned taking a train ride with her family on the Venice Simplon-Orient Express.
In the midst of all this fun, Beckham is definitely a business lady with a lot of ventures to do. By combining Victoria Beckham Fashion, Victoria Beckham Beauty and her personal content into one TikTok account, she stands to enhance her brand with a cohesive narrative.
To encourage TikTok fans to engage, they can use #StitchPosh to show how posh they really are. Just as Kim Kardashian recently gave The New York Times a mid-interview tutorial about her beauty routine using her beauty products, Beckham is breaking out her mask using Victoria Beckham beauty products. Knowing that many consumers can’t get enough behind-the-scenes footage, here’s a sneak peek of her Vogue Australia shoot. Her TikTok account appears to be more than “one vibe, one attitude,” like the signature resort collection that Beckham showed off late last month.
Originally published at Pen 18
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