Endorsement World: Pandya hits ball out of the park in endorsement world

Mumbai: Hardik Pandya’s six in the final over of the Asia Cup on Sunday not only helped India secure a nail-biting victory against arch-rivals Pakistan, but also ignited their already growing popularity and brand value.

His on-field performances and successful captaincy of the Gujarat Lions team in the Indian Premier League (IPL) leading to his maiden podium finish has made Pandya a darling of brands.

Reliance Industries’ Rise Worldwide, which has been managing Pandya’s business interests for the past six years, has confirmed that its brand value has increased by 30-40% in the last six months alone. For Hardik, we have a portfolio of 11 brands, of which 8-9 have been long term partners. We have closed five new brands and will announce them in the next two months.” Bardia said Pandya will be advertising around 20 brands by the end of this year.

“He is the biggest and most inspiring comeback story both physically and emotionally. The biggest change you will see is in his personality. He has emerged as a leader with calmness, confidence and faith. Hum Sahi Katha We are looking at more long-term deals and unlock 360-degree value with brands through Face-time and digital engagement. To Hardik’s credit , he is focusing on his performance on the field and allowing us to do the off-the-field part.”

While he declined to give details on the advertisements, industry experts said that Pandya is now charging anything between ₹1.5-2 crore per day for at least two-day deals. All deals are multi-year.

Some of the existing brands include boAT, Monster Energy, Gulf Oil and Dream11. Aman Gupta, Co-Founder, BOAT, said, “Our partnership with Hardik has grown over the 5 years in which we have worked together and I expect this relationship to grow even stronger in the years to come. He is also responsible for Digital Strategic Promotions. Last year, Pandya was roped in for the recreated version of the title track ‘Bella Siao’ from Netflix India’s Money Heist Season 5 along with Bollywood actors Anil Kapoor, Vikrant Massey, Shruti Haasan and Radhika Apte for around ₹40 lakh. was seen in

The 28-year-old all-rounder has been a part of India’s international team since 2016 and is known for his flamboyant ability to hit the ball, fast-medium bowling and quick fielding. Pandya’s number of social media followers has also seen a huge jump in the last six months, after which he is the third most followed active Indian cricketer.

Kohli and Rohit Sharma.

Originally published at Pen 18