Rough Life: Pandora is the latest brand to address the fizzy market for premium pet accessories: Bone, heart and claw-shaped charms are the highlight of the Danish jeweler’s pet collar, which is available in two colors and four sizes.
“Cuteness overload, guaranteed,” says its press release, “proud pet parents will now have the opportunity to coordinate with their four-legged friends like never before.”
Luxury brands have stampeded out pet accessories over the past year amid a spike in pet ownership during the pandemic, and a trend that has seen Millennials splurge more money on their cats and dogs. In the UK alone, an estimated 3.2 million households have acquired a pet since the start of the coronavirus health crisis.
Recent entrants to the category include Celine, Gucci, Versace, Moschino and DeSquare 2.
According to Euromonitor International, the global market for pet products, excluding food, is projected to grow by over $10 billion between 2020 and 2025, when it is expected to reach $36.89 billion.
Pandora’s pet collars are part of its Fall 2022 Moments collection, which is built around the allure of its collectibles, with dangling motifs echoing some of the motifs sported on human wrists, necks, and ear lobes.
Pandora’s focus group survey of 3,600 consumers in the US, Italy and China revealed a strong interest in pet products.
“As a brand that aims to give voice to what people love, we wanted to meet this demand and provide pet owners the opportunity to reach their furry friends.” Sampo Emil Salonen, Brand Manager of Moments. “We’ve seen others step into this space as well, however, we’ve created a great range of products that are uniquely Pandora.”
Salonen noted that designing accessories for animals “brought new ideas into our process, where we worked with a unique set of materials to create products that cater to them.”
Pandora’s creative directors opted for a plant-based, leather-like material for the adjustable collar and mild stainless steel for the charm or tag, which can be engraved with messages and other details.
Salonen noted that the collar consists of up to 76 percent bio-based fibers and a corn-based resin, covered with a viscose-based fabric that is resistant to mold and bacteria.
The collection is available starting Thursday at Pandora stores with pet collars priced at $95 and tags at $35.
Originally published at Pen 18
No comments:
Post a Comment