ICC to promote gender equality in tie-up with UNICEF

The International Cricket Council has partnered with UNICEF to empower women and girls and promote inclusion and gender equality through cricket. This partnership will be active in the upcoming T20 World Cup to be held in Australia where all 16 countries will organize ‘Cricket 4 Good Coaching Clinics’, which will be attended by 40 school children each.

Players will introduce children to the cricket development course ‘Cryo4Good’ as participants learn more about gender equality and meet their cricketing heroes.

Australian captain Aaron Finch said: “As a father to a daughter, I am extremely proud to be the champion for girls and support the partnership between the ICC and UNICEF to promote gender equality through cricket.”

The program will be available free of charge on the websites of the ICC and UNICEF, offering an eight-week lesson plan on the fundamentals of batting, bowling and fielding.

Each lesson plan includes a life-skills module to teach participants key life skills that will promote greater gender equality. These skills include leadership, problem-solving, self-esteem, negotiation, empathy, decision making, teamwork and goal setting, the ICC said.

The partnership will continue in all ICC competitions until the Men’s ODI World Cup in India in October-November 2023.

ICC CEO Geoff Allardyce said, “Using the power of cricket to build a better future is a central part of our global growth strategy. Therefore, I want to partner with UNICEF to empower women and girls through cricket. It is a pleasure to continue the partnership.”

“The Creo4Good program is an amazing tool for anyone around the world to use to help young girls and boys have fun with bat and ball and also learn important life-skills that will help in a more gender-equal world in the future.” will help shape it.”

Originally published at Pen 18