revenant: Puma signs kit partnership deal with Revenant Esports

Indian esports organization Revenant Esports has signed global sports brand Puma as its official kit partner for the upcoming season.

As part of the deal, Revenant Esports’ creator and esports roaster will donate special kits manufactured by Puma. Both the brands will leverage this collaboration to make their presence felt among the esports community in India.

Rohit Jagasia, Founder and CEO, Revenant Esports said, “PUMA is one of the most successful sports brands in the world and we are extremely proud to be associated with it as the first esports team in India. “This partnership is a step in the right direction for Revenant Esports and a testament to our aim to enrich the esports community and the experience for our fans.”

He added that over the years esports has become an integral part of the merchandise industry and it is a privilege to have athletes, creators, fans wear apparel made by one of the best in the world. “Together we look forward to achieving immense success in the coming years and capitalizing on the growing export culture in the country,” Jagasia said.

Puma, the leading sports brand in India, has partnered with several international esports organizations, but this is the first such deal in the Indian export market.

Vishal Gupta, Executive Director (Retail), Puma India said, “We are extremely excited to have Revenant Esports as their official kit partner and become the first leading sportswear brand in the country to enter the deeply enticing space of esports. are.” “India is one of the biggest markets for the video gaming community and competitive esports is affecting our youth at all levels. The inclusion of esports as a medal sport at the Asian Games next year is a testament to its enormous popularity and potential today. As a brand, Puma strongly supports influences on youth culture such as sports, fitness, art, cinema, music and now new age sports.

With this association, Puma and Revenant will leverage each other’s audience base and wider reach to connect with esports athletes in the country and penetrate deeper into the market, he added.

According to a recent report by FICCI-EY, around 100 brands have invested in Indian exports this year, as compared to 72 in 2021. loyalty among his passionate set of fans.

Originally published at Pen 18