In the Indian subcontinent, the second season will air on the current host broadcast partner, Sony Sports Network.
Prime Volleyball League is co-owned and marketed exclusively by Baseline Ventures, a sports marketing firm in India.
“We are delighted to associate ourselves with the Prime Volleyball League. The level of volleyball we have seen in India has made us extremely optimistic about the future of the sport,” said Finn Taylor, CEO of Volleyball World. I am sure volleyball fans across the world will be pleasantly surprised to see the passion for the game in India. We see this as an enduring partnership to build the world’s most popular family game in one of its largest markets.”
Launched in 2021, Volleyball World – a product of a partnership between the International Volleyball Federation (FIVB) and CVC Capital Partners – aims to bring together the global volleyball community with a core focus on development in volleyball around the world, To promote innovation and investment. ,
Baseline Ventures said that association with Volleyball World will provide a great opportunity to Indian volleyball players to showcase their skills and talent across the globe. It will also help Indian fans to access top global volleyball events, which will further increase the popularity of the sport in the country.
Tuhin Mishra, MD and Co-Founder, Baseline Ventures, said, “We are thrilled with our multi-year partnership with Volleyball World, which has already established itself as the go-to platform for global volleyball fans across the globe. have taken.” “We truly believe in the volleyball stars of our country and we cannot wait for the world to appreciate the talent the country has today. The partnership with Volleyball’s global body, Volleyball World gives us access to the best global practices in the sport. which will help in nurturing and grooming the youth in the country.”
Volleyball World has become the business unit for the FIVB for the sport worldwide. It is currently working with the top volleyball leagues and associations in the world, with the goal of raising the game’s profile and popularity, through new investments, for the benefit of fans, players and national associations.
The world’s fourth most popular sport with over 800 million fans and high participation in lucrative markets including Italy, Brazil, Japan, Poland, China and the US, volleyball was the most-watched sport at the 2016 Rio Olympic Games with 2.6 billion . Viewer hours globally.
Even during the Tokyo Olympics 2021, indoor volleyball was one of the most watched sports in India.
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