adidas: ‘Famous Five’: Adidas releases incredible advert to celebrate Lionel Messi’s final World Cup

Arguably the greatest player of all time, Lionel Messi will be desperate to do better than he did in 2014, when Argentina lost the final to Germany in extra time. To celebrate Messi’s World Cup legacy, adidas Football has released a new advertising campaign featuring shots from each of his World Cup matches. The incredible clip shows Messi playing against four previous versions of himself. The 35-year-old has said it will “very likely” be his last World Cup, and he has yet to emulate veterans Pele and Diego Maradona by winning football’s biggest prize.

The ad, titled “Impossible Rondo”, shows Messi throughout his World Cup and various shots from his previous outings, while having a good time on the field with his current self. It’s nothing less than a treat for Messi fans – as they get to watch the 19-year-old long-haired prodigy transform into a clean-shaven 35-year-old messiah who displays unparalleled talent.

What’s better than a Leo Messi? x Leo Messi In our family, what we do is impossible. #ImpossibleIsNothing https://t.co/H2X4ckOPi3

— adidas Football (@adidasfootball) 1668782923000

A statement on adidas’ official website said: “Combining real footage of Argentine forwards from 2006, 2010, 2014 and 2018, adidas makes the impossible possible, with a one-of-a-kind Messi vs Messi Rondo warm-up.” Created by using the latest in artificial intelligence and VFX, the film traces the last 18 years of the world’s greatest sportsperson, celebrating his achievements in an unexpected way.” Adidas further added: “Historical and current footage of Messi was used to create different, older versions of him, along with his haircuts, Argentina shirt and Adidas shoes over the past five tournaments. This was then applied to body doubles.” To allow the ‘impossible’ warm-up to come to life.

Messi and Argentina are in Group C and will begin their campaign against Saudi Arabia on Wednesday, November 22 at 3:30 PM IST.

Originally published at Pen 18