Football’s biggest event began in Qatar on 20 November and will go on till 18 December. Eight stadiums in Qatar will host 64 matches of this showpiece event.
Global audiences set the stage for memorable sporting achievements on and off the field, as well as commercial and prestigious opportunities in the technology, media and telecommunications sectors, according to a new analysis by global financial information and analytics services provider S&P Global Market Intelligence. Huh. ,
Based on its analysis, it is estimated that Qatar is expected to generate US$6.5 billion, more than all previous tournaments combined and four times the figure seen in Korea and Japan in 2002. Federation FIFA acts as the custodian of the game, with all income distributed back. In play. Expenses include event-related costs, development payments to member states, governance and other administrative costs.
During the 2018 Football World Cup in Russia, a revenue of USD 5.2 billion was generated, it said in its analysis report.
“An analysis of the last four-year World Cup cycle leading up to Russia 2018 shows that half of FIFA’s revenue came from broadcasting rights fees,” the report said.
“An additional 26 percent came from marketing rights, with sponsors signing contracts to be associated with the event. Hospitality and ticket sales increased by 11 percent, indicating that media exposure and a global relationship with the sport are driving overall revenue.” increases,” it said.
Notably, the FIFA World Cup 2022 will be held during the fourth quarter of a calendar year for the first time. The scheduling was reported to be due to extreme weather conditions in Qatar during June and July, the months in which the tournament is normally held.
“This delayed scheduling means the matches will take place within the most lucrative TV advertising period of the year,” said an S&P Global Market Intelligence report.
Talking about the FIFA World Cup 2022, a total of 32 teams from five confederations are competing in Qatar. 64 matches will be played during 29 days.
Teams hosts are Qatar, Ecuador, Senegal, Netherlands, England, Iran, USA, Wales, Argentina, Saudi Arabia, Mexico, Poland, France, Australia, Denmark, Tunisia, Spain, Costa Rica, Germany, Japan, Belgium, Canada. , Morocco and Croatia, Brazil, Serbia, Switzerland, Cameroon, Portugal, Ghana, Uruguay and South Korea.
Notably, the 2022 FIFA World Cup tournament is the last with 32 participating teams, as Canada, Mexico and the United States will host the 2026 tournament, when the field will increase to 48 teams.
France is the defending champion, having won their second title in 2018 after defeating Croatia in the final.
Most notably, this is likely the last World Cup tournament for Argentina striker Lionel Messi – widely regarded as one of the greatest footballers of all time. It is also highly likely that 37-year-old Cristiano Ronaldo will don the Portuguese colors for one last time.
This is the first time the Middle East is hosting the event. It is the first time the World Cup is being held outside the normal June-July window to escape the desert heat during the summer in Qatar.
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