Tuesday, March 22, 2022

Lululemon’s Love of Tennis Comes to Life This Month – WWD – Pen 18

lululemon Gearing up for its latest match.

Athletic apparel, accessories and brands will soon enter the tennis game with a new men’s and women’s tennis collection.

Pieces from Lululemon’s Tennis Collection.
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“The new Spring ’22 lineup brings Lululemon’s signature design and technical performance to the tennis court, making even the toughest shots feel comfortable,” the company said in a statement.

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Lululemon’s inaugural tennis collection includes pieces for both men and women.
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The collection, which includes an assortment of apparel and accessories, launches online and in select stores in North America on March 29, with more pieces coming this summer. Technical features include four-way stretch, “feather-light” fabric, advanced wicking and quick-dry materials.

The retailer has listed Canadian professional tennis player Leyla Fernandez as an ambassador to wear a Lululemon piece on the court this season.

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Leylah Fernandez wears Lululemon tennis apparel on the court.
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“When I’m on the tennis court, I don’t want to think about anything that I’m wearing,” Fernandez said. “I’m just there to play tennis, have fun, and put on a show for people. When I face Lululemon, I feel confident and ready to take on any challenge that comes my way. “

The tennis collection comes just weeks after the Vancouver-based firm unveiled its inaugural assortment of footwear. Other recent creations include Lululemon bags made from mushrooms and Team Canada’s outfit at the recent Olympic Games.

Originally published at Pen 18

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