According to a statement, Flipkart Group firm Myntra Jabong has been given the master distribution and management rights for US-based women’s fashion brand ‘Babe’. As part of the licensing agreement, Myntra will assist with wholesale distribution through a network of independent third-party franchise partners and distributors.
The San Francisco-based fashion marquee brand will largely cater to the premium segment and is set to offer a wide range of apparel for women in India, specifically targeting the urban and fashion forward cohort, which is based in the metropolitan cities of the country. and is spread over Tier 1 cities. ,
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“This collaboration will ultimately help establish a customer base in India,” said Manohar Kamath, CXO and Head of House of Brands, Flipkart Group.
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Originally published at Pen 18
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