Valentine’s Day: Valentino is going a step further with Sir Lewis Hamilton. The seven-time Formula One World Champion is friends of the house and frequently photographed in the brand’s designs, and is now the first Valentino menswear DI.VAs for the Valentino Pink PP ad campaign.
DI.VAs stands for different values, with the support of Valentino’s creative director Pierpaolo Piccioli’s support for inclusivity, civil rights and diversity.
“In his short Instagram bio, Lewis writes ‘Equal rights for all.’ Love is everything.’ Few words that say a lot,” said Piccioli. “Lewis is an interpreter; he is able to use his energy to express his authentic and precious self. The brilliance he radiates with his whole personality goes far beyond his sporting excellence and whatever he does. embraces what he does. Lewis believes in what he does and shows it with effortless intensity. I have seen him commit himself to social causes with great freedom. I saw him in a pink total look and it personal. Stands for equality and above all, love. I couldn’t think of a better friend for this campaign. It will deliver a sympathetic, human, inspiring message and it will be true, like the person behind Celebrity.”
Valentino praised his position and influence, his advocacy work for global equality and Hamilton’s commitment to making a difference through his charitable foundation Mission 44, which aims to reduce the number of people in the UK through strategic partnerships, collaborations and grant-making. To champion and empower youth from under-represented groups. ,
“Great things happen when we embrace our authentic selves, but even greater things happen when we come together to exchange our perspectives, values, and creativity,” Hamilton said. was honored to partner with Piccioli and Valentino, “a brand I have long admired to celebrate the Pink PP collection. I always strive to collaborate with like-minded teams that make up the world.” We are committed to making the United States a better place, regardless of the obstacles that stand in our way. Therefore, it is truly special to come and collaborate with Valentino on this powerful campaign.”
Whether in the worlds of cinema, music, literature or sports, DI.VAs Valentino is working together to play a vital role in maintaining this same vision of unity, empathy and connection.
Hamilton Valentino will also be working on The Narratives, which the company claims is the industry’s first text-only campaign. To this end, Valentino invites renowned international writers and individuals to lend their voices to create personalized and impactful campaign layouts.
Beginning this fall, Hamilton will deliver a personal quote for the initiative on the theme of love, which will be displayed in select windows of independent bookstores within London, the first time the campaign will enter the UK.
For more information on Valentino from WWD.COM, visit:
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Originally published at Pen 18
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