The much-anticipated Adidas x Gucci collaboration is finally here.
After debuting at Gucci’s Fall 2022 ready-to-wear runway show in February, the design house has released its Adidas x Gucci collection for purchase.
The collection includes ready-to-wear pieces for women and men, and also offers footwear, accessories, jewelry and lifestyle pieces. The collaboration combines Adidas and Gucci logos and popular motifs, namely the three-strip design of Adidas and its signature tracksuit.
The Adidas x Gucci collaboration is available on the design house’s website, stores and a range of pop-up shops in Los Angeles, New York, Miami, Chicago, Houston and other cities.
Here, WWD rounds up everything there is to know about the adidas x Gucci collaboration. Read on for more.
When did the adidas x gucci collection come out?
Gucci unveiled the Adidas x Gucci collection, its fall 2022 ready-to-wear collection, during its “Exclusive Gucci” runway show in February. The fashion show featured a star-studded front row with Rihanna, A$AP Rocky, Jared Leto, Serena Williams, Daisy Edgar-Jones and many others.
What does the Adidas x Gucci collection look like?
The Adidas x Gucci collection offers women’s and men’s pieces, including apparel, footwear, accessories, jewelry and lifestyle pieces. The collection fuses the design ethos of both brands, mixing the Gucci and Adidas logos and incorporating many of the sports brand’s signature elements, such as its three stripes and famous tracksuit. Gucci also incorporated its own famous red and green designs.
The collection oozes 70s style, with retro pieces such as flared pants, bowling shirts, knitted vests and other pieces designed with geometric prints. The shoes include the Adidas Gazelle sneaker in suede and leather, and new versions of Gucci’s Horsebite loafers.
For handbags, the collection offers the Gucci Horacebit 1955 cross-body bag and duffel bag in varying sizes.
What does the collection’s campaign look like?
A look from the Adidas x Gucci collection.
Courtesy of Gucci
Creative director Alessandro Michele took a ’70s-inspired approach for the campaign, which was photographed by Carlijn Jacobs.
“Alessandro Michele envisions a campaign that draws inspiration directly from the 1979 Adidas catalog,” the collection’s press release said. “To animate the concept, a gridded template displays a variety of moving imagery captured by Carlijn Jacobs. Against a brightly colored background, models stretch, run or dance, as if ‘when your thoughts become reality, then you understand what magic is.'”
When will the collection be available?
The Adidas x Gucci collection is available starting June 7.
How Can I Buy Pieces From the Adidas x Gucci Collection?
The collaboration is available for purchase at Gucci stores, on its website, and on the adidas Confirmed app.
Additionally, Gucci is hosting a number of pop-up shops dedicated to the collection starting Tuesday. The pop-ups are located at Melrose Place in Los Angeles and South Coast Plaza in Costa Mesa, California. More pop-up stores would later open on Fifth Avenue, Wooster Street and East Hampton in New York; on Michigan Avenue in Chicago; at Houston’s Galleria; at Lenox Mall in Atlanta; at Miami’s Aventura Mall; and at the Holt Renfrew Yorkdale store in Toronto.
What is the price range of Adidas x Gucci Collection?
Collections range in price from $235 for a pair of gym socks to $4,200 for a large monogram duffle bag.
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Originally published at Pen 18
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