Veronica Etro’s swan song as Etro’s womenswear creative director was like a mic drop: The fresh, catchy collection she hit all the right notes for the resort and left audiences wanting more.
Etro, who passed the creative baton to Italian designer Marco di Vincenzo this month, paid homage to the brand’s positive, free-spirited attitude and its colorful ethos, opening up to the new, eclectic code of the house accessible to a larger audience. Tweaked them to make. , She stripped patterns or blew them out to create simplistic yet vibrant graphics — including the signature paisley motif — from her intricate details.
It was also a commercially smart practice. With the fever of escapism running high and travel bouncing back, resort destinations and holiday dressing hold great potential for retail and fashion in general, but it has proved to be manna from heaven for the Italian brand, which has a nomadic spirit of its own. Identity is deeply rooted.
The kaleidoscopic world and bohemian vibe of Etro fits with the demand for a joyful and easygoing chic wardrobe to stay in these places. As a result, while the company hit the gas pedal over the past two years by opening a range of temporary stores and customized beach clubs in summer hot spots like the Hamptons, Mykonos and Capri, the designer seized the moment to explore alternative ways . Serve these consumers and adopt new ones.
“We wanted to make things easier even for people who aren’t used to wearing heavy prints and patterns,” Etro said during a preview in Milan, showing off a blazer with colorful waves and matching Bermuda pants — at Paisley’s. Retool one of the results
Elsewhere, the pattern was fluidized or turned into a vibrant floral print on flashy dresses, pants and a sequined crop top, all creating a psychedelic flair in line with the brand’s beloved ’70s context.
Opting for tall, straight silhouettes, Etro exuded a sense of freedom and a carefree mood in fluid silk robes, cotton maxidresses, flouncy off-the-shoulder tops, lovely crochet sets and broody angle separates. From mannish striped shirts to intricately embroidered or sequined vests, the brand’s essentials exude mix-and-match possibilities.
Strengthening the pillars, Etro delivered a multi-faceted lineup that left room for self-expression and entertainment. Most importantly, she is entrusting not only a rich heritage but a precise aesthetic to De Vincenzo. With the Italian designer’s color sensibility and guidance from the seasoned Etro siblings, it will be interesting to see where the brand leads next.
Originally published at Pen 18
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