Gucci Transformation: Gucci is planning to reorganize its organization, is making three new appointments within its existing executive ranks.
According to market sources,Effective September 1, Robert Trifus, Executive Vice President, Brand and Customer Engagement, will assume the new role of Senior Executive Vice President, Corporate and Brand Strategy.
Trifus joined Gucci from the Giorgio Armani group in 2008, where he played the role of Executive Vice President of Worldwide Communications. Prior to Armani, where he worked for nine years, his resume consisted of Calvin Klein stints. Sources also say Trifus could play a strategic advisory role for Gucci in a few years.
Also beginning September 1, Susan Chocachi, President and Chief Executive Officer of Gucci Americas, will assume the role of Trifus as Executive Vice President.Resident, Chief Brand and Customer Officer, and Federico Turconi, currently Executive Vice President and Chief Operating Officer of Gucci Americas, will assume the role of Chocachi.
Gucci and parent company Kering are not new to fostering internal talent – most famously seen with Alessandro Michele, who joined Gucci’s design studio in 2002 and rose to the role of creative director in 2015, with Frida Giannini. Afterwards. Both Chocachi and Turconi are also loyal and longtime executives, having been with the company for 24 years and 10 years respectively.
Another significant C-suite change was made in April, when Gucci introduced the L. was appointedOrent Kaitla President of the Greater China Fashion Business, a new position that would contribute to the company’s increased focus on the fashion segment, and was generally appreciated by analysts and investors.
He is expected to be based in Shanghai by the end of June and report directly to Gucci President and CEO Marco Bizzari. All of the Greater China Leadership Team will report to Kaitala.
For more information on Gucci from WWD.COM, visit:
The House of Gucci: A Complete History and Timeline
Gucci Town Comes to Roblox
The adidas x Gucci collection will drop on June 7th
Originally published at Pen 18
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