Rebecca Taylor is jumping into swimwear.
The women’s lifestyle and ready-to-wear apparel brand — which is owned by parent company Vince Holding Corp. — is launching a limited-edition swimwear collaboration with St. Barths-inspired swimwear brand Fish Swim.
Excerpted from the Rebecca Taylor x Fish Swim Collaboration.
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“We’re dipping our toes in the swim,” Steven Catron, creative director for Rebecca Taylor, told WWD in an exclusive interview. “We were designing the collection last year while still in lockdown and We were looking at so many beautiful images of a lot of wonderful people walking around in places like St. Barth’s and the South of France, of the fleeing people. And most of us are wondering, where do we want to run when we can?
“We wanted to look at the sun and be by the water and thought it would be fun to swim [next] collection,” he continued. “It was really this ’50s idea. So we worked with Agnes’ team and my team on prints that really evoked that feeling. But we don’t swim ourselves.”
To be clear, Rebecca Taylor has had some exposure to the swimwear market. There are hand crocheted bras and matching bottoms. But Caitran calls it a “poolside swim.”
“It’s not traditional swimwear,” Caitren explained. “You are not actively swimming in the pool [in Rebecca Taylor swimwear.] It’s like styling; Like accessories, like under an oversized shirt, or more of a concept like an open dress.”
Luckily, members of Cateron’s design team were fans of the Fisch Swim and its retro glam look. So Catterton reached out to Agnes Fischer, the founder and designer of Fish on Instagram, to see if she’d be interested in working together.
The Rebecca Taylor x Fish Swim Collection includes one-piece and two-piece suits.
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“That’s how it began,” he said. “We wanted to see how the Rebecca client would react to the swim. When I joined, I wanted to create a bit more of a sensibility of the collection than I had in the past. So a lot of outerwear and lifestyle components over the past two years — like cute sweaters, knitwear, fur, leather, all kinds of things that make it feel like one big romantic story — rather than a brand you think of as, like, a dress or Top. It’s making more and more use of lifestyle opportunities for the brand. Swimming felt like a natural layer on it.
“And swimming makes sense” [right now], because everything is halted and on lockdown,” he continued. “Now people want to get out again; They want to have fun and live. Our Rebecca Taylor Collection supports that lifestyle with the Summer Collection. And when I was looking at Fish and their collection, I was thinking there’s such a synergy with what they do. ,
Fisher, who splits her time between New York and St. Barth’s, was intrigued by the idea of a collaboration – a first for the Fish brand.
“I was very nervous about it,” admitted the designer. “But what really influenced my decision [to work with Rebecca Taylor was], I went to the store and bought some pieces for myself for the summer. And I was thinking, ‘If I love these pieces, I’ll do it.’ And I loved the products. I wore them a lot that summer.
“And I think Rebecca Taylor is a New York brand. But most people associate Fish with St. Barth’s. Because it’s a St. Barth’s brand,” Fischer said, referring to the brand that launched in 2017.
The 15-piece limited-edition Rebecca Taylor x Fish Swim collection, which launches today at rebeccataylor.com, features string bikinis, one-piece suits and cover-ups, a mix of solid colors and hand-painted designs, such as sky blue Are included. Seashells, florals and plaids in Canary Yellow. In addition, the Rebecca Taylor brand created a few accessories, such as bucket hats and oversized hats, that complement the brand.
The collection will be available for purchase from July 1 through July 3 at all 10 Rebecca Taylor stores, an e-commerce shop, and a pop-up at the Tipping Rose House, a hotel in Bridgehampton. Prices range from $115 to $250. For one piece and come in sizes XS to XL.
Fischer’s team used their expertise to create the silhouette, while the team of Caitren and Rebecca Taylor designed the images on each piece.
“What I liked about this collection was that they did prints that I haven’t done before,” Fischer said.
Caitran said: “The prints are really beautiful; there’s a real sophistication to them. Most swim brands tend to look quite digital. This one [collaboration] There’s a real romantic sensibility. And the Phish team moves forward with consistency. All the materials they use are regenerated material up to the tags and labels. It made me think more about sustainability, so that we can think more about it in Rebecca Taylor.”
Both brands will celebrate the launch on June 30 with an intimate dinner at the Tipping Rose House, which will be attended by Caitron and Fischer alongside influencers, stylists, friends of the brand, and Vince CEO Jack Schweifel.
“I’m sure our customer wants more” [swimwear], ”Catran said. “It usually happens. We’re kind of running before running this time. It was just a little test for me to see the response and is pending, maybe build more next summer. ,
Originally published at Pen 18
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