In collaboration with Crocs, Saveti is bringing her Icy Girl persona to life.
On Monday, the rapper announced on his social media channels that his Shoe Charms collection with popular company “Icy Jibbitz” will be released on Tuesday. The post included a carousel of images of pastel-colored crocodiles adorned with jibbits in their collaboration.
“So excited to announce my custom Icy Jibbitz
with @crocs!!” Saveti captioned her post. “Tap in tomorrow for the drop! #SweetieXCrocs.”
The collection, which will be available online at noon EST on Crocs’ official e-commerce site, includes the rapper’s signature sayings and motifs, such as “ice season” and snowflakes and butterflies. Naam is a spin on Saveti’s 2018 hit song “Icy Grl”.
Crocs also posted a video of the artist promoting the collection on her Instagram, including an animated video of Saviti swimming in the ocean as she wears Crocs.
The caption on the official Crocs Instagram read, “Sweetie is bringing more drips to your Crocs.” “And the new Icy Jibbitz won’t melt. Ready to tap into tomorrow? #SaweetieXCrocs.”
In the past, Crocs have been known to team up with A-list celebrities as well as high-end designers on popular collections. Some of these include Justin Bieber, Punishment, Diplo, Post Malone, Balenciaga and Christopher Kane.
In April, WWD reported that the shoe company, which has proven to be one of the most successful rebranding strategies of the past decade, is pushing sandals as its next big growth item and aims to quadruple sales in the category by 2026. Is.
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Originally published at Pen 18
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