london – Sanne’s founder and creative director, Lena McCroary, is looking to the past, and taking tips from Savile Row to fashion the future as a womenswear designer in London.
The designer, who studied at Central Saint Martins and trained on Seville Row, creates made-to-order clothing for clients, which she is able to produce quickly by hand in a workshop in Battersea, London.
She can fulfill an order in five days, and sources many of her clothing in the UK. Her aim is to keep the supply chain as short and agile as possible.
She orders only what she has booked from customers, thereby avoiding wastage at the end of the season. He doesn’t have to worry about factory minimums, sell-throughs or other challenges that traditional wholesale models can present to a budding designer.
McCrory envisions themed capsule collections and leaves them out throughout the year. She sells through private events, the latest of which takes place on Tuesdays on the roof of The Mandrake Hotel in London.
A look from the latest Sanne collection, shot on the beach in West Sussex, England.
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“Fashion is a bit stuck at the moment,” said the designer. “A lot of brands are too big to pivot, but we’re small enough to make changes and move things forward.”
McCroary’s latest capsule is called Cosmic Age Part Two. He’s once again teamed up with young artist Isabella Olesinska (whom he discovered on Instagram) to create a series of fun prints that depict a fictional destination beyond the stars.
His inspiration was Elon Musk, his company SpaceX, and his fascination with far-flung travel. With that in mind, he wondered what the people living on Mars might wear, if they manage to make it there.
A look from the latest Sanne collection, shot on the beach in West Sussex, England.
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“I wanted to reflect the times we are living in and see how ordinary citizens would live in outer space,” said the designer. “And I love the fact that nobody took Elon Musk seriously enough about space travel, which is why he decided to engineer his own.”
The prints are cartoonish and evocative, with a Pop Art-inspired palette and lots of pink, turquoise, yellow and red. They appear in luxe, heavy silk twill pajama-inspired suits and coordinating sets. Buttons are made from bio-resin or mother-of-pearl.
Quotes include “The Sky Is Not the Limit,” “The Greatest Voyage Is Still to Come,” “Welcome Aboard the San Space Station,” and “The New Cosmic Age.”
McCrory said she wanted the colors and graphics to be “fun, bright and invigorating”, adding that her silky pieces “look incredibly sexy, even when they are not embracing or revealing.”
Designer Lena McCroary, with a backdrop, clothing and accessories of her own design.
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Prices range from £500 to £3,000, with shirts in the £800 to £900 range and shorts and trousers costing £650 to £750.
Locking his mind in a greener, no-waste future, McCrory plans to unveil a capsule in September made entirely from vintage cashmere scarves he’s gotten from eBay. A few months ago she created a similar collection using denim used on the site.
December’s fall will center around a new theme: McCrory is moving from outer space to the metaverse, NFTs, and blockchain technology, though her clothing will be for Earthlings, not avatars.
Originally published at Pen 18
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