Wednesday, July 27, 2022

Burberry Shines Light on Women and Inclusivity in Gaming With Gen.G – WWD – Pen 18

British luxury brand Burberry, which is set to return at London Fashion Week this September, has partnered with e-sports outfit Gen.G.

As part of Gen.G’s “Network: Inspire” program, the four-part educational series will highlight the importance of women and inclusivity in the virtual world.

Hosted by entrepreneur Emily Ghoul, the partnership invites women in gaming, content creators and influencers from across the industry, along with members of the Burberry team, to discuss pressing issues facing the gaming community and beyond.

Topics to be highlighted include how platforms have the unmatched power to drive real change for the future; how people can use their creativity to inspire women online and encourage self-expression; How women use their voices to inspire advocacy as well as how men can play a role, and how to avoid the pitfalls of burnout.

The rest will be released every two weeks via Burberry’s website, TikTok, YouTube, and Twitch, with the first episode on Thursday.

Burberry, which has been actively adopting new concepts such as fashion gaming, NFTs and the Metaverse through a range of initiatives, also awarded Gen.G Foundation scholarships to help young gamers thrive in a culture of diversity and inclusion Will donate The scholarship recipient will be disclosed in September.

“Through our programming and scholarships, we hope to equip young leaders with the skills they need to succeed and achieve their aspirations,” said Rachel Waller, Global Vice President of Channel Innovation at Burberry.

Gen.G. “We envision a community of creatives that is inclusive and diverse. We hope this content series will inspire fans in gaming, fashion and music alike,” said Gina Chung Lee, Chief Marketing Officer of the company.

Originally published at Pen 18

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