Eyes on Venice: Thelios has signed a three-year deal with La Biennale di Venezia to be the official eyewear sponsor of the international Venice Film Festival starting from the next edition, which will take place from 31 August to 10 September.
“The Venice International Film Festival is one of the most prestigious events in the world and we are proud to support La Biennale di Venezia, a strong ambassador of Italian culture on a global scale,” said Alessandro Zanardo, Chief Executive Officer since February Eyewear Manufacturer.
“Cinema and eyewear have always been a perfect match, with a passion for aesthetics and details, giving people a look at the world. Throughout the history of cinema, eyewear has contributed to the creation of iconic film characters and has helped define their personalities.” Has helped: We cannot think of a better expression area than this festival, which is so close to our roots in the Veneto region, ”said Zanardo.
The state-of-the-art Thelios Plant is located in Longarone, an hour’s drive from Venice, and was inaugurated in 2018. The production is spread over 194,400 square feet.
Thélios is controlled by luxury conglomerate LVMH Moët Hennessy Louis Vuitton, and creates eyewear collections for brands ranging from Dior, Fendi, Celine and Loewe to Givenchy, Stella McCartney, Kenzo, Fred, Berluti and Rimowa.
This is the company’s first official entry into the world of cinema.
As per the collaboration, Thelios Suite will be located in the luxury Hotel Excelsior and will feature a selection of the brand’s Fall 2022 collections, provide hospitality experiences and host other press and industry events.
International and business expansion of Theos is a major goal, Zanardo told WWD in June. While present in key markets, Thelios continues to grow business in the US, as it anticipates exponential growth in that region as well as the Middle East and Asia Pacific, including China.
Originally published at Pen 18
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