Power of GS: Jenny’s Creative Director Sarah Cavazza Facini has used Georgina Rodriguez as the face of the brand’s Fall 2022 ad campaign.
The Spanish model and social media personality, who counts 39 million followers on Instagram alone, was photographed by Vanina Sorrenti against a striking concrete-heavy villa designed by Joaquín Torres in Madrid.
Soccer star Cristiano Ronaldo’s fiancee and mother of five, Cavazza Facini and Rodriguez, share a similar penchant for sensual femininity and confidence.
Models are being pictured wearing creations from Jenny’s fall collection that includes a coral body-fitting knitwear frock covered in crystals, a fuchsia oversize belted coat, as well as a minidress bearing tiger motifs.
This is the first time the brand has roped in a celebrity for its campaign, having previously recruited international models.
Georgina Rodriguez leads Jenny’s Fall 2022 ad campaign.
Courtesy of Vanina Sorrenti / Jenny
The campaign is surrounded by a video conversation between two women based on the Proust questionnaire. A teaser unveiled on Monday shows Cavazza Facini and Rodriguez being asked: “What’s a Jenny to you?” and “What’s fashion for you?”
Rodriguez is not new to the fashion scene. For example, she met Ronaldo, who soon became her partner while working as a sales associate in Madrid and then became a social media personality, receiving contracts with the innerwear brand Yamamay and jeweler Chopard, among others. did.
Geany’s move is expected to increase buzz and visibility. Data firm Launchmetrics estimated that the Yamame campaign began in 2019 and generated 5.4 million euros in MIV, or media influence value, in 12 months in front of the Spanish model.
Last January, Netflix debuted a mini-series called “Soy Georgina,” or “I’m Georgina” in English, consisting of six episodes that highlight her lifestyle, personal history, and rise to fame.
Originally published at Pen 18
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